LOS ANGELES, July 28, 2016 /PRNewswire/ -- For years, Gloria Hwang eschewed bike helmets as an ugly nuisance, despite their lifesaving potential. A bike enthusiast herself, she rode around the streets of Los Angeles without a bike helmet, and did so for years without incident. However, after the loss of a friend, Hwang realized she'd needed to change, and wanted to give others an option to do the same.
Understanding that many people resist wearing helmets because they're inconvenient, "enemies" to fashion, she began Thousand, in her garage less than two years ago. Her goal was to elevate the lowly bicycle helmet to a desirable "must-have." The Thousand helmet is a stylish "retro" design hearkening back to vintage scooter helmets from the 1960s. It is Hwang's hope that riders will not only want to wear a Thousand helmet, but also be excited to do so.
Even better, Thousand has solved the age old question of what to do with your helmet after you arrive at your destination. Thousand's secret PopLock allows riders to lock their helmets to their bicycle, and even offers their customers a Helmet Thief Guarantee.
Hwang and her team has spent a year developing the helmet, and originally launched a Kickstarter campaign last summer to gauge the demand. Setting a modest goal of raising $20,000 in 30 days, they raised more than ten times their goal: almost $230,000, through more than 2,000 backers. The Thousand team used those funds to scale up their production, and after a year of refinement, Thousand is launching the helmet on July 28th.
"We like to call our customers urban explorers; they want a helmet that matches their lifestyle," Hwang says. The helmet costs $80 for most models and $90 for a premium gold version that requires twelve coats of paint to get the desired color.
The shop will officially launch July 28th, with orders being taken at http://www.explorethousand.com.