Finally, a Safe and Effective Solution to This Global Pandemic!

MASHPEE, Mass., March 8, 2011 /PRNewswire/ -- Bed bug outbreaks are widespread and over the last five years, outbreaks across the country have tripled.(i) According to a recent Harris survey, commissioned by Stop Bugging Me!™, nearly 75 percent of Americans would like to know how to protect their homes from bed bugs. With infestations at an all-time high, Americans can finally say goodbye to bed bugs with the introduction of Stop Bugging Me!™, a totally new, pesticide-free breakthrough treatment for at-home and commercial use. As the first mass market product created solely to kill and prevent bed bugs, it's projected to be the most asked for product in its class. Now, travelers, residential dwellers, retailers, hoteliers, schools, public transporters and pest control companies can take a proactive approach in controlling bed bug outbreaks.

Stop Bugging Me!™ is a truly unique, heroic product in what has quickly become a booming bed bug marketplace. Unlike many other bed bug products that are either re-branded to cash in on the bed bug craze or toxic to humans and pets, Stop Bugging Me!™ is a completely natural, green treatment that is safe for the entire family – including pets – and is laboratory tested and proven to eliminate and prevent bed bugs and their eggs on contact.

"Unfortunately, bed bug infestation has become an immense problem and dealing with it can be emotionally, financially and physically grueling," stated Robert Trow, principle at ROCASUBA, the makers of Stop Bugging Me!™ "This green product is effective, safe and simple to use. Just spray Stop Bugging Me!™ directly onto bed bug prone and infested areas and take comfort in the fact that your space is now protected!"

First Line of Prevention, Last Line of Defense

Stop Bugging Me!™ is proven 100% effective in killing bed bugs by independent laboratories - 100% of the bugs were killed within 15 minutes, and over 50% of them were eliminated instantly. Each application could prevent additional outbreaks for up to two weeks.  A practical solution for everyone, Stop Bugging Me!™ is easy to use and is designed for use on bed bug prone and infested areas – mattresses, interior of night stands, dresser drawers, sofas, stuffed chairs, carpets, rugs, walls, cracks, crevices, luggage – and unlike toxic-based products, Stop Bugging Me!™ can be sprayed directly onto any detergent safe upholstery, including bedding, linens and clothing.  

"We take a lot of pride and satisfaction in fixing serious problems for the consumer," said Trow. "Other bed bug treatments have typically used harmful pesticides and cost upwards of $1,000 for a single application. Stop Bugging Me!™ is safe, easy to use, and affordable – the perfect formula for a consumer friendly product."

To help educate consumers about bed bug outbreaks, elimination and prevention, ROCASUBA has recently launched a powerful, nationwide public relations and advertising campaign, including a billboard in Times Square, and a new Web site, www.StopBuggingMe.com. The Web site includes the latest bed bug research, a competitive product analysis, frequently asked questions and an online store.

Additionally, to create a more proactive, and less reactive culture to treating and preventing bed bugs, Stop Bugging Me!™ has created a special seal for commercial display.  Hotels, theatres, and public transportation systems – just to name a few of the many spaces – that have been treated with Stop Bugging Me!™ will display the seal to signify that there is "one less thing to worry about" because they have been treated with the safest, most effective product on the market. In fact, 21 percent of Americans have had anxiety about staying at a hotel because of bed bugs and nearly seven in 10 Americans say that they are more likely to stay at a hotel if they know it has been routinely treated to be bed bug free.(ii)

The Stop Bugging Me!™ spray formula is 100% biodegradable and has a pleasant, botanical scent. The environmentally friendly active ingredients in Stop Bugging Me!™ are 2-phenethyl propionate, a natural insecticide, eugenol, sodium lauryl sulfate, geraniol and cinnamon oil with aromatic bark.

Stop Bugging Me!™ has already been ordered by over 15,000 chain drug, mass retailer & grocery stores nationwide and is available at www.StopBuggingMe.com and at CVS and Walgreens   The product is offered in a convenient, 3 oz travel-size spray bottle (safe for air travel) that treats approximately two queen-size mattresses or 55 square feet for the suggested retail price of $7.99 and a 12 oz spray bottle that treats approximately seven queen-size mattresses or up to 215 square feet for the retail price of $19.99. Commercial sizes are also available, including 32 oz for $14.75, 64 oz for $26.25, 128 oz for $46, 5 gallons for $200 and 55 gallons for $2,000.

Also available for commercial, industrial and residential use, Stop Bugging Me!™-MAX, is a totally new, EPA registered, water-based insecticide that is highly efficacious in killing and preventing both crawling and flying insects on contact, including bed bugs. The Stop Bugging Me!™-MAX spray formula kills bed bugs and their eggs on contact and provides residual pest killing power for up to three months. It is non-flammable, non-aerosol and odor-free and available now in 32 oz., one gallon, five gallon and 55 gallon sizes.

Coming soon, look for new Stop Bugging Me!™ Laundry Additive, naturally-derived and formulated to safely and effectively kill bed bugs and dust mites in bedding and washable clothing.

About Bed Bugs:

Bed Bugs, derived from their preference for living in areas people like to sleep, look no bigger than a sesame seed. They have a brownish or red color, and bed bug eggs look like white rice before they hatch.  These parasitic insects feed on human blood and while they can survive up to a year without it, prefer to feed every five to ten days.

Capable of feeding largely unnoticed, the main indication of bed bug bites is persistent itching and skin rashes. Because the insects inject saliva into their host, the saliva contains proteins that can cause potentially dangerous allergic reaction. Bed bugs can also leave lasting psychological affects.

Bed bugs do not transmit disease and are not related to sanitation – the cleanest homes can have them. They do not jump or fly, but because bed bugs are so small and thin, they can hide in very narrow cracks, and move quickly over walls, floors and furniture to spread basically anywhere.

About Rocasuba:

Rocasuba is a manufacturer of health and beauty-care products, including Stop Bugging Me!™ and Rapid Lash®.  A privately held company, Rocasuba prides itself on bringing heroic products to consumers for life's inconveniences. Founded in 2008, the company is headquartered in Mashpee, M.A.

Survey Methodology

This survey was conducted by Harris Interactive by telephone within the United States on behalf of Stop Bugging Me!®-MAX between December 4 – 12, 2010 among a nationwide cross section of 1,812 adults (aged 18 and over). For a full methodology, please contact Lippe Taylor.

(i) The Bed Bugs Blog (accessed November 17, 2010). Survey of 800 Pest Control Companies Presented at Environmental Protection Agency Bed Bug Summit, 2009.

(ii) Stop Bugging Me!®-MAX survey executed by Harris Interactive

SOURCE Rocasuba