Finally, There Is Something New Under The Sun! Ferndale Healthcare®, Inc. Launches Heliocare®

FERNDALE, Mich., April 24, 2013 /PRNewswire/ -- When it comes to sun protection, conventional wisdom over the past three decades has been limited to applying sunscreens and wearing protective clothing. But, recently, an extract from a well-studied tropical fern called Polypodium leucotomos, has caused great excitement among dermatologists. When taken orally as a daily dietary supplement, by the brand name Heliocare® marketed by Ferndale Healthcare, Inc., it has been shown to help maintain the skin's ability to protect against sun-related effects and aging.* Polypodium leucotomos has been evaluated for over 30 years by scientists and dermatologists in several countries, including the United States.

(Photo:  http://photos.prnewswire.com/prnh/20130424/NY00361 )

The advice to use sunscreen protection all year long has been widely promoted by dermatologists as a way to help protect the skin from the sun, which, even in the winter, can cause permanent skin damage and premature aging. All of this protection, however, has always talked about approaching the skin from the outside. Heliocare® harnesses the natural and powerful antioxidants in Polypodium leucotomos extract, which is creating a shift in this paradigm. Heliocare® contains antioxidants, which aid in eliminating free radicals produced by sun exposure. A reduction in these free radicals helps to maintain younger, more resilient skin.* According to dermatologist, Joel Cohen, MD, Director of AboutSkin Dermatology in Colorado, "Free radicals (reactive oxygen species) wreak havoc on our whole body. In the skin, they can damage cells, tissue and support structures. Sunscreen together with Heliocare helps to prevent propagation of free radicals."

"We are seeing more and more skin cancer among the US population," comments Dr. Cohen. "And we are seeing people present at younger and younger ages, even around age 20. Skin cancer rates are climbing, and one in five Americans will get some type of skin cancer in their lifetime."

Dermatologists and photo-biologists worldwide have long cautioned people about the dangers of exposure to the sun's UVA and UVB rays. Clinical studies have demonstrated that these rays can cause irreversible damage resulting in older-looking and less resilient skin. This damage can cause wrinkles, thickening, dark spots, enlarged or broken blood vessels in addition to skin cancer. Topical sunscreens play an important role in protecting skin from the sun. However, many environmental factors can reduce the effectiveness of a sunscreen.  A day of high humidity, for example, may cause you to sweat more, potentially reducing the effectiveness of your sunscreen.  Outdoor sports can also make you sweat, thereby diluting the effectiveness of your sunscreen. Sun protection via a daily dietary supplement such as Heliocare® is not affected by sweating, swimming or other external factors.

Heliocare® can be purchased at pharmacies and fine retailers nationwide. For more information, please visit www.heliocare.com.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

SOURCE Ferndale Healthcare