ATLANTA, Jan. 13, 2015 /PRNewswire/ -- FinaMetrica, a company that helps financial advisors properly assess client risk tolerance, announced today that GV Financial Advisors, a leading wealth management firm, has adopted the FinaMetrica Risk Profiling System.
GV Financial Advisors believes the traditional model of wealth management is broken because it largely ignores the human factor – how your brain and your emotions affect your financial behavior and decisions. The firm has set out to repair that model, beginning with its premise that the real purpose of wealth management is to help you use your wealth to lead a better life.
"Understanding client behavior is critical for the success of any advisor. We believe FinaMetrica's Risk Profiling System offers us an insightful tool to measure our clients' risk tolerance in a more meaningful way," said David Geller, CEO and co-founder of GV Financial Advisors.
The FinaMetrica Risk Profiling System has three components. The first is an online test that provides a scientific assessment of an individual's risk tolerance. The second consists of "mapping" services that help advisors identify suitable investments for a particular risk tolerance score. Lastly, the system includes educational materials for advisors to help teach clients about risk and return.
"When it came to choosing a risk profiling system, we conducted an extensive search process before choosing FinaMetrica, a system which meshes well with GV's own wealth management model," added Geller.
"Many advisors do not employ a proven methodology for measuring risk tolerance, an innate personality trait that is critical to the advisor-client relationship," said Paul Resnik, co-founder and director of FinaMetrica. "We're pleased to welcome GV Financial Advisors to the FinaMetrica family and look forward to helping them bring their already sterling client services to the next level."
FinaMetrica is an Australia-based company that specializes in risk tolerance and risk-related matters. In 1998, it launched the FinaMetrica Risk Profiling System to help advisors make better investment decisions and set proper risk-and-return expectations for their clients. The system uses psychometrics, a scientific discipline blending psychology and statistics, to ensure reliability and validity. Since inception, the system has been adopted by 5,500 advisors across 23 countries in seven languages, with more than 750,000 risk tolerance tests completed. For more information, please visit www.riskprofiling.com.
About GV Financial Advisors
GV Financial Advisors has invested nearly a decade developing a new behavior-based wealth advisory model based on recent scientific research on the brain and the psychology of investing. Established in 1991, GV Financial Advisors is ranked among the nation's top financial advisory firms based on assets under management totaling $1.1 billion (as of 11/2014), according to Financial Times (GV listed among FT300 for 2014) and Financial Advisor (2012-2014). Barron's magazine also named CEO David Geller among the Top 1,000 Financial Advisors Nationwide and the Top 25 Financial Advisors in Georgia for 2014. To learn more, visit www.gvfinancial.com.