Financial Media Exchange Enters Into Definitive Agreement to Acquire Assets of AdviceIQ
FMeX continues to enhance its digital marketing platform with industry leading content
24 Mar, 2017, 09:30 ET
PLYMOUTH, Mass., March 24, 2017 /PRNewswire/ -- Financial Media Exchange ("FMeX"), the world's largest content library built exclusively for the financial services industry, today announced that it has entered into a definitive agreement to acquire the assets of AdviceIQ ("AIQ") from AIQ LLC. The acquisition of AdviceIQ's library of content and access to its network of advisors will significantly enhance FMeX's presence and strengthen its relationships in the wealth management community.
AdviceIQ ("AIQ"), is a network of financial advisors that writes insightful articles for the public about investing and wealth management. AIQ joins content partners like Harvest Exchange, Morningstar, Kiplinger and Liberty Publishing in contributing to FMeX's Content-As-A-Service Platform.
"The acquisition of AdviceIQ greatly enhances our content footprint and accelerates our ongoing efforts to provide engaging content for our clients," said Ric McConkey, Chief Executive Officer of FMeX. "AdviceIQ's brand, exceptional content and strong network of contributing advisors bring tremendous value to our Content-As-A-Service offering."
FMeX was built by industry veterans with a single goal of helping financial advisors stay connected to their clients in the Digital Age. Pioneering Content-As-A-Service, FMeX provides access to an organized, searchable and customizable content library and is powered by it's proprietary sales enablement technology – all to help transform the way financial professionals connect with clients and develop new opportunities.
The transaction is conditioned on customary regulatory reviews and approvals, and is expected to close within the second quarter of 2017. Terms of the deal were not disclosed.
About Financial Media Exchange
FMeX is the world's largest content library built on sales enablement technology. Designed exclusively for the financial services industry, our single mission is to help financial professionals provide personalized marketing content to their clients in order to enhance client relationships and increase sales. FMeX was founded by experts in the financial services industry and is the first Content-As-A-Service company with headquarters in Plymouth, Massachusetts and regional offices in New York and Kansas City. Individuals and organizations of all sizes benefit from our sophisticated sales enablement technology that allows for aggregation, curation, and distribution of content from any mobile device, in addition to measuring content utilization, remaining compliant with industry regulations and elevating the customer experience.
AdviceIQ is the digital home to a range of personal finance and investment content, including daily articles, advisor rankings, and the web's flagship consumer directory of trusted advisors. Founded by former Wall Street Journal senior editor, Larry Light, AdviceIQ places journalistic independence as the cornerstone of a mission to publish articles written by financial advisors who inform millions, ensure trust and bring the value of trusted financial guidance into focus with the American investing public.
SOURCE Financial Media Exchange
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