LOS ANGELES, Aug. 13, 2012 /PRNewswire/ -- Findology Interactive Media, Inc announced today that the company has changed its name to Ad.net, Inc. signifying the company's new shift in focus since its acquisition in 2011.
"The name change comes at a very exciting time for us," said Jon Waterman, CEO of Ad.net, Inc. "It represents our full commitment to focusing our business toward providing more high quality traffic sources to advertisers."
For over a decade, Findology has been recognized as a leader in the Pay-Per-Click search space. The company is now better able to reflect its position in the market as an ad network with the acquisition of Ad.net and the decision to rebrand.
"Advertisers currently partner with us because we are the alternative to Google, Yahoo and Bing. We have access to many different highly targeted traffic sources, and our sophisticated advertising technology solutions along with individualized customer service, allows us to help our advertisers reach their campaign goals," Waterman explained.
Along with the name change, the company launched a new website www.ad.net. The new site provides advertisers an overview of the domain, email, pop-up, and search channels available to them. Ad.net's Email channel, the newest of those offered, has quickly become a popular and cost-effective option for advertisers, in which their campaigns are directed to audiences that have chosen to opt-in to receive relevant offers.
"With the addition of our new domain and email channels, advertisers can take advantage of new high quality traffic sources," said Waterman.
Additionally, the new site includes updates to its campaign management tools which are password protected, allowing advertisers to select which channels they want to buy traffic from, as well as how they would like to target their advertising. Other updates include bidding tools where the advertisers can specify how much they want to spend on clicks or views; budgeting tools where advertisers can set a monthly or daily cap; and new tracking tools to improve advertiser performance.
"Our clients are looking for newer, more cost effective ways to promote their brands or generate sales and leads for their businesses, and our self-serve system and campaign management tools allow them to do just that. They are able to achieve these goals effortlessly while our account management staff is available to help optimize their campaigns."
For more information on Ad.net, Inc. please visit www.ad.net.
Ad.net was founded in 2002 and is one of the largest, trusted and highly regarded advertising networks. It is an organization focused on targeting the user in the right environment to drive conversions, as well as ensuring the quality of its traffic sources. Each month, Ad.net reaches 100 million unique visitors and manages more than 40 billion monthly page views through its network of premium traffic sources. In 2011, the company was acquired from The Photon Group, Inc. For more information, please visit www.ad.net
SOURCE Ad.net, Inc.