NEW YORK, Nov. 21, 2014 /PRNewswire/ -- Recently, Bloomberg issued a report sounding the alarm on the dangerous state of chocolate globally. Drought, disease, and deterioration of cacao growth around the world is indeed an issue worth paying attention to especially given the exponential rise of chocolate consumption particularly in emerging markets. The report cited the progress made in hybrid cacao which is one solution many of the larger manufacturers of chocolate are pursuing. The piece made it seem as though the future of chocolate is one that is scientifically engineered with little to no focus on flavor, a nightmare to any chocolate lover who values the varied and rich flavors that varieties of chocolate from around the world produce. Hybrid cacao is not our only option in the fight against global degradation of cacao. Numerous specialty chocolate manufacturers and chocolatiers whose livelihood depends on fine-flavored cocoa have come together to work with local farmers on every continent to preserve heirloom cacao. Known as the Fine Chocolate Industry Association they are spearheading the Heirloom Cacao Preservation (HCP) Initiative which is a joint effort with the USDA/ARS. The HCP begins by identifying and testing the finest flavored cacao which becomes the most flavorful chocolate in the world. Once identified, they are mapped and targeted for natural reproduction. Cocoas designated fine-flavored means more money to the individual farmers to ideally dissuade them from planting hybrid cacao trees. By recognizing and rewarding the growers who cultivate this precious dwindling resource we can preserve and propagate heirloom cacao for future generations.
FOR MORE INFORMATION
Fine Chocolate Industry Association go to http://www.finechocolateindustry.org
Contact: Karen Bryant, FCIA, 206.577.9983.
SOURCE Fine Chocolate Industry Association