FingerPaint Marketing Expands Client Roster
Spruce Computer Systems Taps Agency for Branding Initiatives
SARATOGA SPRINGS, N.Y., Nov. 10, 2010 /PRNewswire/ -- FingerPaint Marketing, Inc., a fully integrated marketing and advertising agency, has been retained by Spruce Computer Systems to assist with branding and marketing efforts.
Based in Albany, NY with offices in Waukesha, WI and Haslemere, UK, Spruce specializes in software for the lumber and building materials industry (LBM). The company got its start in 1985 by a group of lumber, hardware and building material dealers who were having trouble finding what they needed in a software package. Spruce has since developed an exclusive, industry-specific management tool using the Microsoft®.NET framework.
"Spruce's software is a proprietary platform that enables customers to make their own companies more efficient," said Ed Mitzen, owner of FingerPaint. "To help them grow their brand in an industry where they are pioneers is an exciting opportunity for us."
FingerPaint is working with Spruce to build creative concepts, place media buys and brand themselves through print ad campaigns specifically aimed at trade journals within the LBM industry.
"We've been in business for 25 years, and it's refreshing to work with a company such as FingerPaint to help us with our marketing efforts," says Ray McQuade, Spruce's CEO. "They truly understand the challenges that face a brand today no matter what the industry. And their unique perspective and fresh approach allow us to take our marketing to another level."
About Spruce Computer Systems
Spruce Computer Systems, Inc. is a majority employee-owned technology company creating modern software exclusively for Lumber, Hardware and Building Materials Dealers (LBM). The company's national support centers are located in Albany, NY and Waukesha, WI, with an international office in Haslemere, England. Today with over 12,000 national and international software users, Spruce continues to expand its satisfied customer base through outstanding software support and the introduction of intuitive, advanced solutions that meet dealers' competitive needs. For more information, visit www.sprucecomputer.com.
About FingerPaint Marketing
FingerPaint Marketing is a fully integrated marketing and advertising agency, offering consumer and business-to-business communications solutions. Suits and bureaucracy are out. Smocks and pure creativity are in. For more information on FingerPaint Marketing visit www.fingerpaintmarketing.com.
SOURCE FingerPaint Marketing, Inc.
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