FingerPaint Marketing Expands Client Roster

SARATOGA SPRINGS, N.Y., April 16 /PRNewswire/ -- FingerPaint Marketing, Inc., a fully integrated marketing and advertising agency, has announced that Juicy Burgers & More has selected the firm as the restaurant's agency of record.  

Juicy Burgers & More is a "fast casual" restaurant owned by Bobby Mitchell. Mitchell was former owner of Wheatfields and Doc's Steakhouse in Saratoga Springs, but most recently had been at Ruth's Chris Steakhouse in Boston.

"It's a great opportunity when an entrepreneur like Bobby comes back home to start up another successful venture," said Ed Mitzen, owner of FingerPaint. "They may be the new kids on the block in terms of burgers, but with successful restaurants already under their belts, an amazing product offering and unique concepts such as ordering food from PDAs, Juicy Burger is poised for success. They're the type of client that has so many great things to market it's easy to create something original."

FingerPaint will create branding campaigns for various advertising mediums such as billboards, radio and guerilla marketing for both Juicy Burgers & More locations in Ballston Spa and Guilderland.  

"One of the reasons we chose FingerPaint Marketing is that they understand the inherent challenges with starting a business from the ground up," says Bobby Mitchell, Juicy Burger founder.  "This certainly affects our marketing and advertising strategy and how we position ourselves against long-standing competitors. FingerPaint took the time to research and understand the competitive landscape and develop concepts that will resonate in this market and in this economic environment."

Juicy Burgers & More is known for "fresh-never frozen" steak burgers cooked to order, but also features salads, soups and vegetarian sandwiches. The restaurant offers promotions such as "Free Fries Fridays" and "10% Tuesdays" along with online ordering at orderjuicyburgers.com.  

About FingerPaint Marketing

FingerPaint Marketing is a fully integrated marketing and advertising agency, offering consumer and business-to-business communications solutions. Suits and bureaucracy are out. Smocks and pure creativity are in. For more information on FingerPaint Marketing visit www.fingerpaintmarketing.com.

SOURCE FingerPaint Marketing, Inc.