FINISH® JET DRY HELPS HOSTS MAKE A SPARKLING IMPRESSION
The brand is bringing its newest creative to life at SOBEWFF® with Dolores Catania, to spotlight how Finish Jet Dry delivers spotless, streak-free dishes
NUTLEY, N.J., Feb. 12, 2026 /PRNewswire/ -- Whether it's a last-minute get together with friends or a formal dinner party, residue – those streaks and spots that cloud up dishware – isn't a welcome guest at the table. That's why Finish, a Reckitt brand and a global leader in the dish care category, is heading to South Beach Wine & Food Festival® (SOBEWFF®) to show consumers how to tackle residue on their dishes with Finish Jet Dry Rinse Aid so they can create a sparkling first impression on any occasion.
In support of its new creative starring "The Residude" – the personification of the pesky spots and streaks left behind after doing the dishes – Finish will give attendees a firsthand look at how using Jet Dry's 3-in-1 action prevents up to 100% of residue, delivers 3x better drying vs. detergent alone, and leaves dishes virtually spotless.
"While many consumers recognize food stains as dirty, residue is often overlooked or viewed as a problem that can't be solved," said Alexis Chatzialexiou, Vice President of U.S. Marketing for Finish at Reckitt. "By bringing 'The Residude' to life, we are putting a spotlight on a common dishwashing frustration, while showing how Finish Jet Dry helps deliver the spotless, sparkling results consumers want from their dishes."
The brand enlisted Real Housewife and The Traitors winner, Dolores Catania, to take on The Residude himself at SOBEWFF® and share her expertise on how to make a sparkling first impression with Finish Jet Dry.
"I come from a big Italian family, so feeding people is just part of my DNA. My table is always full, and I want everyone who sits down to feel taken care of – but when dishes come out cloudy or streaked with residue, it pulls focus from the moments we're sharing together," said Dolores. "With Finish Jet Dry, my glassware and dishes come out virtually spotless, so I'm always ready to impress – because you never know who's stopping by."
Join Finish at South Beach Wine & Food Festival® from Friday, February 20th to Sunday, February 22nd to see Jet Dry in action. For more information and to enter for a chance to win a $1,000 gift card to host your own sparkling dinner party, visit https://www.finishdishwashing.com/.
About Finish
As the world's largest automatic dishwashing brand, Finish is on a mission to thoroughly clean dishes. Our range of products, including Finish Ultimate Dishwashing Detergent, Finish Jet Dry Rinse Aid, and Finish Dishwasher Cleaner, give consumers sparkling clean dishes without the need for pre-rinsing.
For more information, visit finishdishwashing.com or follow on Instagram or TikTok @finishdishwashing.
About Reckitt
We make the products people trust to care for the ones they love. We are home to some of the world's best-loved consumer health and hygiene brands, including Dettol, Durex, Finish, Gaviscon, Harpic, Lysol, Mucinex, Nurofen, Strepsils, Vanish and Veet. Consumers are at the heart of everything we do. By creating innovative, science-backed solutions, we support people every day to live healthier lives.
Reckitt* exists to protect, heal, and nurture in the pursuit of a cleaner, healthier world. This commitment goes beyond the products we make. Through our actions, we expand access to healthcare, education, and economic opportunities. We support the planet by reducing waste, conserving resources, and driving sustainable innovation.
We believe good health starts at home. With every action we take, we strive to make our consumers' lives easier, cleaner and healthier, to strengthen communities and to create a more sustainable future.
Find out more or get in touch with us at www.reckitt.com/us.
*Reckitt is the trading name of the Reckitt Benckiser group of companies
SOURCE Finish
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