Finish Line and PUMA® Launch 'Wanna Race' Spring Break Sweepstakes to Introduce PUMA Faas Collection

Mar 03, 2011, 10:31 ET from Finish Line

INDIANAPOLIS, March 3, 2011 /PRNewswire/ -- To celebrate the introduction of the PUMA Faas Collection, an innovative and technologically advanced range of lightweight running sneakers, Finish Line and PUMA are teaming up to offer the "Wanna Race" Spring Break Sweepstakes with a grand prize of a trip to Jamaica for four. Inspired by the world's fastest country, Jamaica, and the world's fastest man, Usain Bolt, the PUMA Faas Collection is built for speed.  

Home to PUMA athlete Usain Bolt, Jamaica is known as a training ground for some of the world's fastest runners.  One lucky Finish Line customer will win a spring break trip for four to visit Jamaica and enjoy the sandy beaches of this beautiful country. To enter, visit www.finishline.com/puma or text FAAS500 to 76060. Entries must be received by March 31. Full contest details are available at http://puma.promo.eprize.com/bolt.  

In Jamaica, "faas" means "fast" and the shoes within the PUMA Faas Collection feature BioRide™ technology, built from years of studying some of the brand's fastest athletes, their movement, foot placement and overall running skills.  PUMA translated these elements into three categories:  Rocker, Flex and Groove. The rocker shape outsole provides smooth touchdown and effortless transition, providing runners with a natural ride and less time on the ground. Second, they do not waste motion. 360 degree flex grooves are placed in key areas throughout the Faas shoes, responding specifically to how the runner's foot moves and providing a truly unique and responsive ride. The Faas shoes have a horizontal groove that runs through the midsole of the shoe. Regardless of how a runner's foot hits the ground, this groove will provide them with natural stability. These parts work together to create a more natural running rhythm and maximum speed for athletes. The PUMA Faas Collection, which includes the Faas 250, Faas 300 and Faas 500, each with different levels of cushioning, is now available in a wide variety of cool styles and colors at Finish Line stores, www.finishline.com or m.finishline.com.

About Finish Line

Finish Line is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line operates 664 stores in malls across the United States. More than 11,000 Finish Line sneakerologists help customers each day connect with their sport, their life and their style. Follow Finish Line on Twitter at Twitter.com/FinishLine and "like" Finish Line on Facebook at facebook.com/FinishLineUSA.

About PUMA

PUMA is one of the world's leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com.

Contact:

Patrick Dolan

317-613-6827 (office)

317-442-5010 (mobile)

pdolan@finishline.com



SOURCE Finish Line



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