Finn Partners Travel/Lifestyle Group Appoints Jeff Hentz To Spearhead Global Travel Trade Sales And Marketing Services

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Feb 01, 2016, 02:01 ET

NEW YORK, Feb. 1, 2016 /PRNewswire/ -- Finn Partners has tapped travel marketing expert Jeff Hentz to lead an expanded portfolio of services within its Travel/Lifestyle practice. The new capabilities will serve the needs of destinations, convention and visitors bureaus, international tourism offices, sports/entertainment franchises and tour operators with an expanded range of services.

The new services include travel trade representation, MICE* sales and market development (Meetings, Incentives, Conferences, and Exhibitions), sports tourism and cruise industry market development and funding models for new destinations in addition to offering vertically integrated tourism marketing and advertising services.

"Jeff Hentz brings more than 20 years of travel trade sales, marketing and development expertise to our robust Travel/Lifestyle practice," says Gail L. Moaney, managing partner and travel practice director. "His experience, combined with our existing resources, brings a new level of tourism marketing and communications services to clients by offering sales and marketing trade services to support the building of tourism infrastructures in emerging destinations around the world," she added.

Hentz's background includes senior managerial positions in marketing, global sales and market development in industry sectors including cruise, destinations, hotels, resorts and theme parks. He has spearheaded major branding, marketing and development programs for the Big Red Boat and Walt Disney World, Universal Studios/Warner Bros., Destination Yosemite and California's High Sierra, among other blue chip hospitality brands.

Finn Partners' Travel/Lifestyle Group
Finn Partners global Travel/Lifestyle practice is composed of more than 50 professionals, servicing airlines, cruise lines, CVBs, destinations, F&B companies and hotels and resorts around the world. A few current clients include Air France/KLM; Crystal Cruise Lines; the Dallas Convention & Visitors Bureau; Empire State Development, New York State's Division of Tourism – I Love NY; Greater Fort Lauderdale Convention & Visitors Bureau; Hilton Worldwide; Jamaica Tourist Board; and many others. The group is one of the largest dedicated travel practices within a full-service agency. In 2015, Finn Partners Travel/Lifestyle group was recognized with 16 HSMAI Adrian Awards, the industry standard for excellence in hospitality sales and marketing.

About Finn Partners, Inc.
Finn Partners was launched in late 2011 to realize Peter Finn's vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong brand drivers. Finn Partners specializes in the full spectrum of public and corporate affairs services, including digital and social media. Practice areas include arts, consumer, corporate affairs, CSR, education, health, technology and travel/lifestyle. Headquartered in New York City, the company has approximately 500 employees, with offices in Chicago, Detroit, Fort Lauderdale, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, San Francisco and Washington D.C., and offers international capabilities through its own global network and PROI Worldwide. Find us at www.finnpartners.com and follow us on Twitter @finnpartners.