Finny announces "Devices Down" campaign to break the cycle of device addiction

Jan 20, 2016, 10:15 ET from Finny

SANTA MONICA, Calif., Jan. 20, 2016 /PRNewswire/ -- Finny today introduced the "Devices Down" campaign following the release of the company's parental engagement app. The goal of the program is to generate awareness around device addiction and the academic, social, and medical issues caused by prolonged screen time. For every new download Finny will donate $1 to charities that educate and empower todays youth. Co-Founder Alex Bush discussed why they decided to embark on this initiative, "We are excited to partner with organizations like the Barbara Bush Foundation for Family Literacy that encourage parents to participate in the learning process. Driving real change in our communities is central to Finny's social mission."

Targeted to 7-14 year olds, Finny monitors unproductive device usage and interrupts by triggering custom learning moments. Whether reinforcing traditional academic subjects, introducing new topics, or promoting physical activity, the app is designed to make screen time productive. "We love the idea of taking an everyday occurrence, like a child playing on a smartphone, and turning it into a learning opportunity," said Liza McFadden, president of the Barbara Bush Foundation. "Innovation in the EdTech arena—like the work that Finny is doing—has the potential to make a positive impact on families."

Based in Santa Monica, California, the company recently completed a seed funding round and is focused on growing its user base and building out its ambassador network. With the average child wasting countless hours every day on devices, Finny is proud to offer a practical solution to improve mobile habits. The product is currently available on Google Play with an iOS release scheduled for early 2016.

Join the conversation and share how screen time is affecting your family using #DevicesDown. Download today and bring some balance back to your child's life.

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