FiRE + iCE Announces the Opening of Its New Location in San Francisco

The interactive bar and grill is set to open next month on San Francisco's iconic Pier
39

SAN FRANCISCO, June 17, 2025 /PRNewswire/ -- Today, FiRE + iCE, an interactive all-you-can-eat experience, has announced the opening of its new San Francisco location. Known for its vibrant atmosphere and customizable dining experience, FiRE + iCE is unique in that it offers diners an opportunity to unleash their creativity with a culinary journey unlike any other.

"Bringing FiRE + iCE to San Francisco has been a dream come true," said Kacee Colter, Owner of FiRE + iCE. "This city's diverse culture and love for innovative dining make it the perfect backdrop for our unique concept. We can't wait to welcome locals and visitors alike to experience the fun and flavor that define FiRE + iCE."

With an endless array of fresh food combinations, dishes can be personalized to cater to dietary preferences like vegetarian, vegan, and gluten-free. Whether a seasonal foodie, picky eater, or anyone in between, there's something for everyone at FiRE + iCE, making it a great option for large groups who may all want or need something different, like families.

"At FiRE + iCE, we take pride in offering an inclusive dining experience that brings people together," said Cotler. "What sets us apart is that our guests aren't just choosing dishes — they're creating them. Whether they stick to their go-to favorites or explore new combinations, guests can enjoy unlimited opportunities to craft something uniquely delicious every time they visit."

Located on San Francisco's iconic Pier 39, the space features a spacious and progressive layout alongside spectacular waterfront views of the Golden Gate Bridge and Alcatraz Island. This will be FiRE + iCE's fourth location. There are currently three additional locations in Boston, MA, Anaheim, CA, and South Lake Tahoe, CA.

FiRE + iCE San Francisco is currently open from 11 a.m. to 10 p.m. daily. There will be a ribbon-cutting ceremony and an official grand opening event on Thursday, July 9, at 4:30 p.m. in partnership with the San Francisco Chamber of Commerce. FiRE + iCE invites the local community and those beyond to join in the fun and experience this ultimate all-you-can-eat dining experience firsthand.

ABOUT FiRE + iCE
FiRE + iCE Interactive Grill is an innovative grill and bar offering a unique, interactive dining experience. Renowned for its vibrant atmosphere and eclectic menu, FiRE + iCE Interactive Grill allows patrons to choose from a vast array of fresh ingredients, and then watch in excitement as our skilled chefs expertly craft these selections into delectable dishes right before their eyes. It is beloved in locations including Anaheim, San Francisco, South Lake Tahoe, and Boston, and is dedicated to celebrating the diversity of flavors and people who come through its doors. Perfect for families, friends, and special events, FiRE + iCE Interactive Grill ensures that each visit is more than just a meal—it's an adventure. For more information, please visit: https://fire-ice.com/ 

MEDIA CONTACT
Emily Mahoney
[email protected]
415-723-1005

SOURCE FiRE + iCE