Firestarter Vodka Continues Rapid Market Expansion

LA QUINTA, Calif., May 17 /PRNewswire/ -- Firestarter Spirits Inc. has announced their latest expansion into the Minnesota market, partnering with The Quality Group Inc., a private, family-owned wholesale wine and liquor distributor based in Bloomington.

Firestarter Vodka is fast becoming one of the most recognized and sought-after national brands. Known for its strikingly unique package, premium Firestarter Vodka enjoys a global market reach including distributorships in Florida, Indiana, Nevada, Texas, Tennessee and Alberta, Canada. Firestarter Vodka was launched in Southern California, in the Palm Springs desert resort area. Since its grand unveiling in Las Vegas at the Nightclub and Bar Show, it continues to generate overwhelming interest and acclaim across the country.

"We pride ourselves on not being just another bottle of vodka. The response is amazing and the company growth is beyond belief," added Chris Van Howten, Director of Advertising & Design.

Their unique, philanthropic business approach is underscored by their proprietary program, the win-win Firefighter Appreciation Fund. Firestarter's fund allows distributors to partner with Firestarter Spirits and give back to firefighters in their own individual states.

"We are a small company that wanted from the beginning to make a difference and give back a measurable amount to a worthy beneficiary. A key component of our business plan was to reach the level where we could make a significant contribution to the heroes that protect our individual communities everyday, the firefighters. Now, thanks to our committed distributors and valued consumers, we are in the position to extend this outreach program, donating a percentage of sales to firefighters in the markets we serve," said Matt Wilkerson, Vice President for the company. "The Quality Group has generously pledged their donations to benefit the local Minnesota State Fire Department Association."

"Firestarter not only brings a unique package to the market, but an opportunity for the consumers to enjoy an upscale vodka while helping to support the firefighters of Minnesota who, on a daily basis, put their lives on the line to protect ours," added Pat Wald of Quality Wine and Spirits.

About Firestarter Vodka

From Moldova, Firestarter Vodka is a premium, ultra-smooth red wheat vodka five-times distilled and filtered. The product has received praise from many of the world's foremost vodka experts. Its unique "fire extinguisher" packaging (complete with locking pin, trigger and nozzle from which it is poured) further solidifies Firestarter Vodka's place among the best on the market.

SOURCE Firestarter Spirits Inc.