First 100% Grass-Fed Beef Subscription Box Service, ButcherBox, Teams Up With Whole30 To Promote Healthy Habits

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Mar 02, 2017, 08:00 ET

CAMBRIDGE, Mass., March 2, 2017 /PRNewswire/ -- ButcherBox.com, the first subscription box service dedicated to 100 percent grass-fed beef and organic, pasture-raised chicken and pork, has signed a partnership with Whole30, the nutritional program designed to change your life in 30 days. Whole30 has officially approved ButcherBox's monthly meat boxes to be "Whole30^® Approved."

"I first discovered grass-fed beef when my wife and I decided to embark upon a Whole30 challenge. We immediately figured out just how hard it is to access great quality beef. That is when the idea for ButcherBox started," said ButcherBox CEO and Founder Mike Salguero. "The program completely changed the way I looked at food, and that changed my focus on the next company I wanted to start. It is nice to be able to come back to what inspired me to start ButcherBox in this partnership.

The Whole30 program is a 30-day reset designed to change participants' health, habits, and relationship with food. Co-founder Melissa Hartwig and the Whole30 team provide its community with a proven structure to help them identify which foods may be having a negative impact on cravings, metabolism, digestion, and inflammation. The 30-day elimination and reintroduction allows participants to figure out how individual foods affect them in their unique context, and create the perfect, sustainable healthy eating plan for them long-term.

"The Whole30 program recommends grass-fed meat for a variety of reasons, including animal welfare, the environmental impact, and the quality of the meat when there are no hormones, antibiotics, or GMOs used in the process. The challenge with 100% grass-fed is that it can be hard to find in grocery stores, and expensive to purchase piece by piece. That's why I decided to partner with ButcherBox," said Whole30 CEO and co-founder Melissa Hartwig. " My Whole30 community is focused on making long-term changes to their habits and relationship with food. They're spending time in the kitchen cooking their own meals, and looking at where their food comes from. I love that ButcherBox allows anyone to source grass-fed and pastured meats in a convenient and cost-effective way."