First Asia Harris Poll Released Comparing Attitudes in China, Hong Kong, India, Singapore and the United States

Mar 03, 2011, 13:00 ET from Harris Interactive

NEW YORK, March 3, 2011 /PRNewswire/ -- The economic balance in the global marketplace has been shifting for quite some time, but the importance of the various Asian economies has never been as crucial as it is now, with the world coming out of what was a truly global economic crisis. There is now a huge importance in examining attitudes in Asia on issues, comparing them among each other, as well as comparing them to attitudes in the United States. When it comes to how optimistic people are about their own country's economy over the next ten years, strong majorities of adults in China (81%), Hong Kong (72%), Singapore (70%) and India (63%) are optimistic compared to just half of Americans (49%).

(Logo: http://photos.prnewswire.com/prnh/20100517/NY06256LOGO )

These are some of the results of The Harris Poll, the first one to be conducted by Harris Interactive in Asia, and in which 4,251 adults were surveyed online in Singapore, Hong Kong, China and India (February 14 and 21, 2011) and the U.S. (January 17 and 24, 2011).  "For over 40 years, the Harris Poll has been a respected barometer of public opinion in the United States and more recently in Europe.   Today, we are proud to bring the Harris Poll to Asia, recognizing the importance of understanding the pulse of the Asian consumer in today's marketplace," commented Kimberly Till, President and CEO, Harris Interactive.

Future trends

One area where there are slight differences is which economy people believe will be the most influential in 10 years. China is the top choice for Hong Kong residents (87%), the Chinese (85%) and Singaporeans (75%) Four in five Indians (80%) believe India will be most influential. Americans are more divided as half (49%) believe it will be China while two in five (39%) say it will be the U.S.

China seems to have a much more aggressive picture of their ability to sustain their growth, with 53% of Chinese indicating that they believe they will be the most powerful country in 2050 versus 35% of Indians who believe the same about their own country. Singapore seems to show a more balanced picture with an even split between those who think India (26%) and China (27%) will be the most powerful country in 2050.  Two in five Americans (41%) believe the U.S. will be most powerful in 2050 while one-third (32%) say it will be China.

Looking at the next big player in the global economy, while two in five Hong Kong residents (40%) believe it will be Hong Kong, so do 42% of Americans, 40% of Chinese and 40% of Indians. Almost half of Singaporeans (46%) say Singapore will be the next big player, but so do 58% of Indians, 38% of Chinese and one-third of Hong Kong residents (33%). Korea is another country seen as an emerging player according to three in ten Singaporeans (31%), Chinese (30%), and Indians (29%) as well as one quarter of Americans (27%) and Hong Kong residents (26%).

So What?

Clearly no one country operates in isolation and the general perception now is that most countries are embracing the growth in China and India. The next step is to truly ensure that economies become global and embrace the potential of working with the growth in these countries while, at the same time, looking to see what the next country to emerge will be. How that changes in the months and years ahead will be important as countries will need to adapt quickly.  

TABLE 1

MOST INFLUENTIAL ECONOMY IN 10 YEARS

"Which one of the following economies do you think will be most influential in 10 years?"

Base: All adults



United

States

China

Hong Kong

India

Singapore

%

%

%

%

%

China

49

85

87

8

75

United States

39

8

8

8

11

Japan

6

1

2

2

4

European Union

3

4

2

1

3

India

2

1

1

80

6

Russia

1

-

-

1

1

Note: Percentages may not add up to 100% due to rounding




TABLE 2

OWN COUNTRY'S ECONOMY IN 10 YEARS

"How do you feel about your own country's economy over the next 10 years?"

Base: All adults



United

States

China

Hong Kong

India

Singapore

%

%

%

%

%

OPTIMISTIC (NET)

49

81

72

63

70

  Very optimistic

8

38

29

43

16

  Somewhat optimistic    

40

44

43

20

54

PESSIMISTIC (NET)

41

16

24

33

24

  Somewhat pessimistic

26

14

19

10

19

  Very pessimistic

15

2

5

23

5

Not at all sure

11

3

4

4

6

Note: Percentages may not add up to 100% due to rounding




TABLE 3

WHAT DOES ECONOMIC GROWTH OF CHINA MEAN?

"Do you see the economic growth of China as being good or bad for your own country's economy?"

Base: All adults


United

States

China

Hong Kong

India

Singapore

%

%

%

%

%

Bad

39

3

9

22

7

Good

22

86

79

60

78

Not at all sure

39

10

12

18

15

Note: Percentages may not add up to 100% due to rounding



TABLE 4

WHAT DOES ECONOMIC GROWTH OF INDIA MEAN?

"Do you see the economic growth of India as being good or bad for your own country's economy?"

Base: All adults



United

States

China

Hong Kong

India

Singapore

%

%

%

%

%

Bad

24

20

14

4

6

Good

24

45

43

89

70

Not at all sure

52

35

43

7

24

Note: Percentages may not add up to 100% due to rounding



TABLE 5

NEXT BIG PLAYER IN THE ECONOMY

"There has been a lot of talk about BRIC's (Brazil, Russia, India and China) growth in the past decade as well as potentially in the decade to come. Which country/countries do you see as being the next big player in the global economy? Please select all that apply"

Base: All adults


United

States

China

Hong Kong

India

Singapore

%

%

%

%

%

Hong Kong

42

40

40

40

24

Korea

27

30

26

29

31

Taiwan

18

25

18

13

19

Singapore

17

38

33

58

46

Indonesia

14

19

13

18

13

Mexico

12

12

8

15

6

South Africa

12

22

13

26

14

UAE

11

11

15

35

17

Thailand

10

9

7

16

7

Philippines

9

7

4

11

5

Vietnam

9

11

15

8

21

Malaysia

7

14

9

34

11

Kenya

3

5

2

6

4

Note: Multiple responses accepted




TABLE 6

SUCCESS FACTORS FOR EMERGING MARKETS IN ASIA TO SUCCEED

"Thinking of the emerging countries in Asia, while all of these factors may be important, which two do you believe will be critical success factors for these emerging markets to succeed? Please select up to two responses."

Base: All adults



United

States

Hong Kong

China

India

Singapore

%

%

%

%

%

Low cost of labor

35

25

19

14

10

Free/Open trade

25

46

39

16

26

Growing consumer markets

21

31

39

20

16

Proper infrastructure (transportation, utilities, telecommunications)

19

21

24

31

35

Education

18

13

21

31

21

Good country leadership

18

13

21

26

43

Skilled workforce

16

13

15

21

17

English speaking ability

11

10

3

9

9

Support from foreign countries

11

5

4

6

3

Government controls on foreign investment

8

9

10

14

9

Other

6

1

-

-

1

Note: Multiple responses accepted




TABLE 7

MOST POWERFUL COUNTRY - TODAY

"Which one country, including their economy and military, do you think is/will be most powerful?"

Today

Base: All adults


United
States

China

Hong Kong

India

Singapore

%

%

%

%

%

United States

77

79

72

58

72

China

14

4

12

11

12

Japan

3

6

6

9

7

Germany

2

3

4

4

2

Russia

1

5

3

6

3

India

1

-

1

9

2

Korea

1

2

2

2

2

Note: Percentages may not add up to 100% due to rounding




TABLE 8

MOST POWERFUL COUNTRY – IN 2020

"Which one country, including their economy and military, do you think is/will be most powerful?"

In 2020

Base: All adults



United
States

China

Hong Kong

India

Singapore

%

%

%

%

%

United States

47

7

7

7

6

China

35

32

42

32

44

Japan

5

8

11

4

11

Russia

4

35

18

8

13

Korea

4

2

6

4

8

India

3

6

10

37

13

Germany

2

9

5

7

6

Note: Percentages may not add up to 100% due to rounding




TABLE 9

MOST POWERFUL COUNTRY – IN 2050

"Which one country, including their economy and military, do you think is/will be most powerful?"

In 2050

Base: All adults



United
States

China

Hong Kong

India

Singapore

%

%

%

%

%

United States

41

2

4

7

4

China

32

53

36

14

27

India

8

16

27

35

26

Japan

6

5

9

10

8

Russia

6

13

13

10

19

Korea

5

4

6

13

9

Germany

3

6

5

10

6

Note: Percentages may not add up to 100% due to rounding




Methodology

This Harris Poll was conducted online within the United States (from January 17 to 24) and Singapore, Hong Kong, India and China (from February 14 to February 21, 2011) among 4,521 adults (aged 18 and over). The number of people surveyed in each country is as follows:


Country

People surveyed

China

    517

Hong Kong

    318

India

    542

Singapore

    308

United States

 2,566




Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.

The Harris Poll® #29, March 3, 2011

By Regina A. Corso, SVP, Harris Poll, Public Relations and Youth Research, Harris Interactive

About Harris Interactive

Harris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what's next. For more information, please visit www.harrisinteractive.com or contact achoksi@harrisinteractive.com.

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Harris Interactive

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press@harrisinteractive.net



SOURCE Harris Interactive



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