First Bankcard And La Quinta Inns & Suites Announce New La Quinta Returns™ Visa® Card

OMAHA, Neb. and DALLAS, Sept. 20, 2012 /PRNewswire/ -- First Bankcard, a division of First National Bank of Omaha and La Quinta Inns & Suites announce the launch of the new La Quinta Returns^TM Visa^® Card.  This enriched credit card program offers La Quinta customers the ability to earn free stays and upgrades even faster by combining points earned through the credit card program with points they already receive through the La Quinta Returns™ program for staying at La Quinta.  Cardholders will receive 17 points per qualifying $1 spent at La Quinta in addition to two points per qualifying $1 spent on gas, dining and car rental purchases and one point per $1 spent everywhere else. 

Along with these great rewards, cardholders will be awarded a status upgrade upon their first purchase and can accumulate even more points with two bonus offers; earning 20,000 bonus points after the first purchase and 20,000 more bonus points after $10,000 in total spend within the first 12 billing cycles after an account is opened.  These combined bonus points reward the cardholder with up to four bonus free nights depending on location.

"First Bankcard is continuously searching for ways to provide a great customer experience for both our cardholders and partners," announced Stephen F. Eulie, president of First Bankcard.  "We are proud La Quinta Inns & Suites selected us to provide the new La Quinta Returns™ Visa^® Card.  Working closely with La Quinta Inns & Suites to understand their customers' needs, we are introducing a product that offers La Quinta customers with enhanced membership rewards, free nights, and best in class customer service, all with no annual fee."

"We are excited to launch the new La Quinta Returns™ Visa^® Card," said Julie Cary, La Quinta's chief marketing officer.  "We believe this new card program will provide significant value to our loyal La Quinta guests and enhance their guest experience with generous travel-related benefits." 

La Quinta Returns points can be redeemed for free nights at La Quinta hotels, airline miles, luxury resorts and gift cards. For more information about the product, point-earning capabilities, or to apply for a card, you can visit www.LQ.com.

About First Bankcard 
First Bankcard is a Top 15 credit card issuer with more than 600 financial institution, co-brand and affinity partners.  For more than 40 years, First Bankcard has offered quality products and superior service to help customers achieve their goals.  First Bankcard is a division of First National Bank of Omaha.

About First National Bank of Omaha 
First National Bank of Omaha is a subsidiary of First National of Nebraska.  First National of Nebraska has grown into the largest privately owned banking company in the United States.  First National and its affiliates have $17 billion in managed assets and nearly 5,000 employee associates.  Primary banking offices are located in Nebraska, Colorado, Illinois, Iowa, Kansas, South Dakota and Texas.

About La Quinta
LQ Management L.L.C. is one of the largest operators of select service hotels in the United States. Based in Dallas, Texas, the Company operates and provides franchise services to more than 800 hotels in 46 states, Canada and Mexico under the La Quinta Inn^® and La Quinta Inn & Suites^® brands. For reservations or more information about La Quinta, please visit www.LQ.com or call 1-800-SLEEPLQ

SOURCE LQ Management, L.L.C.