First Financial Resources (FFR) Seeks to Improve the "Life Insurance Buying Experience" With InsMark

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Jan 12, 2017, 07:00 ET

NEWPORT BEACH, Calif., Jan. 12, 2017 /PRNewswire/ -- The "go-to tool" for explaining life insurance to a client is the sales illustration. The good news: every insurance company's illustration has the same mandated elements. The bad news: a client may be distracted or confused because the illustration format tends a focus more on disclosure and less on the client experience. "Can't this be simpler?" is a typical client request and the motivation behind First Financial Resources' (FFR) move to be the first and only life insurance producer group to provide each member office with InsMark's Power Producer Platinum Suite through an unprecedented arrangement.

At FFR, technology is a tool. A client relationship is priceless. With the addition of the InsMark arrangement, we are giving our member offices the tools to help them explain life insurance in a more visually-appealing, client-friendly way and still provide all of the required disclosures.

The Platinum Suite gives a FFR member office access to all of the InsMark illustration tools, training videos, blogs and back office resources. With InsMark, an advisor uses an appealing, graphical format to explain life insurance to a client, regardless of the insurance company selected. With the potential for distractions from different formats minimized, an advisor and client can focus on life insurance related questions.

The InsMark Platinum Suite is the latest add to the "resource line-up" offered to FFR member offices. As FFR's Chief Executive Officer (CEO), Jud Imhoff explains, "Technology is a tool. A client relationship is priceless. With the addition of the InsMark arrangement, we are giving our member offices the tools to help them explain life insurance in a more visually-appealing, client-friendly way and still provide all of the required disclosures."

As 2017 starts, FFR celebrates its 30^th year as an organization serving its member advisors. CEO Imhoff offers this perspective, "We started FFR with a framework that puts our member advisors' needs first and accepts they want and need their independence to be successful with their clients. Today, we align our decisions on technology, services, carrier choices, training, education and support around that framework. It keeps us nimble and relevant. We look at sales success as a result of focusing on the advisor and client needs, not the goal."

About First Financial Resources

First Financial Resources (FFR) is a producer group founded in 1987 and solely owned by its member advisors and based in Newport Beach, California. FFR provides its member advisors with access to insurance-based products, tools and resources for the high net worth and/or business client. FFR also focuses expertise, resources and training to elevate the professional knowledge of the advisor's staff. Insurance advisors interested in learning more about FFR membership may contact Tom Tous or Mike Bell at (888) 337-9378. To learn more about FFR, please visit www.ffrmembers.com.

About InsMark

InsMark is a leading industry provider of sales and marketing software tools and resources. Based in San Ramon, California, InsMark was founded in 1983 by Robert (Bob) Ritter. InsMark's product line utilizes a unique approach to illustrating all forms of cash value life insurance. Illustration design requires the coordination of three disciplines: actuarial, legal and creative presentation, and no system is good at mastering all three. InsMark deals solely with creative presentations -- leaving actuarial considerations to the insurance company. InsMark's linking technology allows its research and development staff to concentrate on the graphical and visual aspects of the presentation. Proving that this technique works, InsMark is the only illustration system consistently asked for by name by insurance producers in the field. For more information, visit www.InsMark.com

For Press Inquiries, contact Susan Hart, (949)223-2169 or [email protected]

SOURCE First Financial Resources