NEW YORK, April 14, 2014 /PRNewswire/ -- .LUXURY, the first Internet top-level domain dedicated to bringing together the luxury industry online, began retail sales of .LUXURY domain names today, April 10th.
For the first time, .LUXURY domain names are available to the general public through a priority application process called Landrush, where interested registrants may secure highly sought after names. Landrush for .LUXURY will be open for 30 days through May 10th.
.LUXURY is part of the new top level domain program being rolled out by the global regulator of web addresses to introduce greater domain name choice and availability online. These new extensions, to the right of the dot in a web address, are emerging every week and will enable the Internet to be utilized in ways never before possible.
.LUXURY will offer more relevant and descriptive web addresses for brands to define themselves online, and create diversity for initiatives such as new product launches, unique service offerings and non-traditional marketing opportunities.
Companies can establish themselves as pioneers in this global Internet transformation. Underlying .LUXURY, robust policies protect the interests of brands, including express prohibitions of malicious activities such as counterfeiting and cybersquatting.
".LUXURY is providing an innovative platform and competitive advantage for companies to position themselves within the luxury space. For the first time, luxury goods and services will now be found in one place online," said Monica Kirchner, CEO, .LUXURY.
Jeremy Ebbels, General Manager – Registry Services at ARI Registry Services, the technology provider for .LUXURY, congratulated .LUXURY.
"There is no better way for businesses to demonstrate their affiliation with the luxury marketplace online than by registering a .LUXURY domain name," Mr. Ebbels said.
"The .LUXURY team has been one of the few operators that has successfully engaged with their target audience prior to launch and they are now reaping the rewards of this diligent approach.
"The race is now on to get your highly sought after .LUXURY domain names and we expect this to be a strong performing namespace."
.LUXURY just completed a highly successful initial 60-day Sunrise registration phase limited only to trademark holders. Over 500 brands secured their .LUXURY domain name, including many that are pillars of the luxury industry such as Chanel, Versace, Gucci, Cartier, Valentino, Van Cleef and Bvlgari.
.LUXURY domain names are currently available for registration in most locations where traditional domains are sold. The 30-day Landrush priority sales period closes May 10th, and then domain names become generally available beginning May 19th. For an updated list of retailers please visit www.dotluxury.com.
.LUXURY is a new top level domain (TLD) whose mission is to provide a dedicated digital platform for all things luxury. Designed to meet the distinct needs of the luxury industry, .LUXURY offers product manufacturers, service providers, retailers and consumers a central place online to engage, transact and celebrate.