First Polish Open Ad Exchange Launched on Swedish Software Platform

GOTHENBURG, Sweden, September 21, 2011 /PRNewswire/ --

A Polish open ad exchange for online advertising has been launched during September under the name Clickmatic (http://www.clickmatic.pl). The Clickmatic ad exchange runs on a software platform provided by Admeta (http://www.admeta.com).

Maciej Teliszewski, CEO of ClickAd, the company that owns Clickmatic, says: "It is great to see two companies moving so fast, developers on both sides have created a high quality open adexchange platform. The Clickmatic ad exchange is the most efficient way to buy and sell online advertising space in Poland."

Swedish Admeta is specialised in real-time mathematical optimisation and real-time auction for the online advertising industry. Their ad platform enables publishers to monetise remnant ad space inventory. Admeta provides three distinct products for publishers and media houses: Admeta Private Ad Exchange, Admeta SSP and Admeta Open Ad Exchange.

Ola Tiverman, CEO of Admeta, says: "Poland is an important market in the online advertising business. We are very proud that our technology was chosen for the first domestic ad exchange, and expect this will lead to more business in Poland."

This is the first Polish Open Adexchange using RTB and Audience Targeting solutions. ClickMatic is a trading platform that allows support for all media buying process. It is based on principles similar to the stock exchange. ClickMatic not only effectively increases the revenues of publishers, but also contributes to increased efficiency for advertisers, providing them with profiles determined on the basis of users' interests and intentions. As a result, the advertising message reaches precisely and only to the concerned target group.

Admeta was founded in 2002 and is a pioneer within the online advertising field with the Echo product for advertisers. The technology included campaign monitoring and ROI analysis, ad-serving and optimisation based on genetic algorithms (artificial intelligence). In 2008 Tango was launched and quickly became a highly appreciated and essential yield optimisation tool for leading media houses. Admeta provides state-of-the art optimisation system with unique domain knowledge and yield support.

Major publishers use Admeta's products, including AdBid (Sweden), AdGuru (Slovakia), BSkyB Marketplace (UK), Spiegel QC (Germany), Grupo Prisa (Spain), Sanoma Media (Netherlands), Sanoma Outlet (Finland), TPN (Netherlands) and VG (Norway).

SOURCE Admeta AB