First Watch Says 'I Do' to Honoring 100 Couples With Free Wedding (Pan)Cakes this Fall

Daytime Dining leader celebrates connections made over breakfast with limited-time-only menu item

BRADENTON, Fla., Sept. 16, 2024 /PRNewswire/ -- First Watch is giving away 100 Wedding (Pan)Cakes to celebrate engaged and recently married couples. With the launch of "First Brunch at First Watch," the popular breakfast spot, which operates more than 535 restaurants across 29 states, is inviting couples to enjoy their "First Brunch" as newlyweds with an exclusive menu item, available for a limited time only.

With the popular TikTok trend on the rise, First Watch has received hundreds of wedding invitations from couples, often paired with stories about how the restaurant played a special role in their relationship. Throughout September, the restaurant is inviting couples to share their own stories on how the most important meal of the day has brought them closer together. Has breakfast or brunch played a key part in your relationship? Whether it's a weekend ritual, a memorable date or even a proposal over avocado toast, First Watch wants to hear about it.

"Relationships are all about 'firsts' and we're adding another to the list: First Brunch," said Shane, Schaibly, Senior Vice President of Culinary Strategy at First Watch. "This exclusive menu item is inspired by couples who love First Watch enough to invite us to celebrate their big day."

Couples can mail their wedding invitations to First Watch's Home Office at 8725 Pendery Place, Suite 201, Bradenton, Fla. 34201, with a story about the role breakfast has played in their love story by October 1. One hundred winning couples will receive a special voucher for a Wedding (Pan)Cake, redeemable at any First Watch location by December 15, 2024.

First Watch is a place for connection and where people gather to create memories. From the first cup of coffee together to celebrating major milestones, First Watch is committed to paving the way for more future "firsts."

*For more information on rules and regulations, visit FirstWatch.com.

About First Watch
First Watch is an award-winning Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of hundreds of local "Best Breakfast" and "Best Brunch" accolades, First Watch's chef-driven menu includes elevated executions of classic favorites along with First Watch specialties such as the protein-packed Quinoa Power Bowl^®, Farm Stand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation (juiced in-house daily), Spiked Lavender Lemonade and its signature Million Dollar Bacon. In 2023, First Watch was named the top restaurant brand in Yelp's inaugural list of the top 50 most-loved brands in the U.S. In 2023 and 2022, First Watch was named a Top 100 Most Loved Workplace^® in Newsweek by the Best Practice Institute. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation's Restaurant News for its seasonal Braised Short Rib Omelet, recognized with ADP's coveted Culture at Work Award. First Watch operates more than 535 First Watch restaurants in 29 states. For more information, visit www.firstwatch.com.

SOURCE First Watch Restaurants, Inc.