FirstBank Opens New Location in Denver's Renovated Union Station

LAKEWOOD, Colo., May 28, 2014 /PRNewswire/ -- FirstBank Holding Company, the Lakewood-based holding company for the second largest bank by deposits in Colorado, today announced a new location at 1777 16^th Street in Denver. The new, 2,500 sq. ft. branch is located in the brand-new One Union Station Building located on the corner of 16^th and Wynkoop streets in downtown Denver.

Taking advantage of the increased visibility and revitalization of the new Union Station development, FirstBank's new branch is designed to provide the efficient service its clients have come to rely upon, while crafting a fresh branch aesthetic that is modern and technology-driven. RNL Design was contracted by the bank to implement design and construction of the cutting-edge branch.  This will mark FirstBank's third convenient location along the 16^th Street Mall of Downtown Denver.

The branch features a new, high-tech video wall that faces the 16^th Street Mall. The video wall will play a variety of content to catch the attention of pedestrians traveling to and from Union Station.  The unveiling of the new video wall will be on their grand opening date of Wednesday, May 28^th.

Ron Tilton will serve as the Denver Market President overseeing the new branch.  FirstBank relocated employees from its nearby locations to staff the new branch including Aimee Love, Denver Market Vice President.

"We are so happy to be a part of the new Union Station here in Denver," said Ron Tilton, FirstBank president of the Denver market. "We have a great opportunity to provide convenience and quality service to customers who live or work downtown as well as those that are busy commuting through Union Station on a daily basis."

Customers who receive FirstBank's "treasure chest key" mailer or visit the new branch from May 28 through July 28, 2014 will be entered to win several cash prizes including a grand prize of $1,500. As part of the grand opening celebration, FirstBank will also be hosting "FirstBank Fridays" at its new Union Station branch on May 30, June 6, June 13 and June 20. Each "FirstBank Friday" will feature fun events and free giveaways for visitors to the Union Station location.

The new location features a full range of checking and savings accounts, including Free Checking and Free Business Checking. FirstBank offers its eSave account package, which automatically transfers 1 cent up to $99.99 to customers' savings accounts each time they use a debit card, pay a bill electronically or transfer funds. The branch will also offer mortgages, home equity loans and a full range of commercial loans and business accounts and services.

The new branch will be open from 7:30 a.m. to 5:30 p.m. Monday through Friday and Saturday from 9-noon. FirstBank customers will also have the benefit of a 24-hour ATM, telephone banking and Free Internet Banking with eStatements at www.efirstbank.com.

FirstBank is highly active with local communities where its employees live and work. The company donated more than $5 million to nonprofits in Arizona, California and Colorado last year.

About FirstBank 
FirstBank operates more than 115 locations in Colorado, Arizona and California. FirstBank is the largest locally owned banking organization in Colorado, serving more than 650,000 customers. 
Since 2000, FirstBank has contributed more than $45 million and thousands of volunteer hours to charitable organizations. 

FirstBank is unique in that a majority of its stock is owned by management and employees.  For more information, go to www.efirstbank.com.

Member FDIC

SOURCE FirstBank Holding Company