fishbat Shares 4 Tips for Increasing Brand Engagement on Instagram

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Jul 11, 2019, 05:00 ET

NEW YORK, July 11, 2019 /PRNewswire/ -- Increasing brand engagement is essential for generating new customers and retaining current customers. Below are four tips to help increase brand engagement on Instagram.

Post Consistently: Posting content on your Instagram as regularly as possible can establish a much more engaged audience. Studies show that 1-2 posts a day can prove to be what is considered "consistent" or "regular." As much as it is important to post new, unique, and exciting content daily, it is also important to remember not to over-do it. Nothing can frustrate an audience more than seeing a brand pop up on their feed more than desired, especially when they aren't interested. When looking to increase brand engagement on Instagram, it's important to learn posting balance, as well as what type of content your audience is reacting to the most.
Meaningful Material: Improving your brand engagement can be achieved in a few simple ways, including the images you are displaying to your audience. Many Instagram users search for something more than an appealing aesthetic, looking for an informative and engaging post. Someone like Carola Jain, who has dedicated much of her time into Spartan Women, a world-wide program that promotes female empowerment, can expect to see a highly engaged audience on the picture driven platform. In our frequently changing political and social climate, there has never been a better time to enable discussion, and encourage action on social platforms. Multitudes of people are always looking to jump on board with those who stimulate change, so if your brand emulates that, you can expect to see a surge of passionate followers.
Choose Related Hashtags: Hashtags have been a huge contributing factor to success for brand posts and individuals, alike. However, it is important to use popular and relevant hashtags for your brand and services. Anything too niche or obscure won't be picked up by those unfamiliar with your brand, and those unrelated hashtags will only disappoint Instagram users. Knowing what your brand is conveying, and capitalizing on that through the use of hashtags can bring a new audience to your content, as well as keep your current followers interested.
Advertise on Different Platforms: Brands can utilize the vast amount of social media platforms present today to their advantage. Many individuals utilizing digital marketing can attribute much of their success to liaising between different social platforms and sectors, consequently promoting one another. For example, Carola Jain has spent her two decade marketing career shifting brands between various sectors, thus gaining more publicity and engagement. If you already have a large following on a specific platform such as Facebook, you can expect to see even more success by moving your followers to another sector like Instagram.

About fishbat: fishbat is a full-service Long Island Ad Agency that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

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