Fisher Investments Launches Fiduciary.com™: A New Resource to Help Investors Better Understand the Wealth Management Industry
Fiduciary.com provides investors with straightforward education about what a fiduciary is and isn't, competing standards of care in the industry, and what to look for when hiring a wealth manager.
PLANO, Texas, May 19, 2025 /PRNewswire/ -- Fisher Investments, one of the world's largest independent, fee-only investment advisers, launched Fiduciary.com, a comprehensive resource to help educate investors about the wealth management industry.
Fiduciary.com explains the importance of investment fiduciaries, the fiduciary standard, common misconceptions about fiduciaries, and offers practical guidance for evaluating and selecting a wealth manager. Fiduciary.com defines the different types of investment professionals in the industry and their varied care standards. The educational resource also explains why investors should consider additional factors in their due diligence process, like firm structure, fees, values, asset custody and experience.
Fiduciary.com answers these key investor considerations:
- Fiduciaries Explained: What They Do & Different Types
- What a Fiduciary Is. And What It Isn't.
- Decoding Investment Professional Titles
- Investment Advisers vs. Insurance Agents vs. Broker-Dealers
- What Sets Investment Advisers Apart?
- Simple Tips for Choosing the Right Investment Adviser
- Working With the Right Money Manager? Ask These Questions to Find Out.
"Our mission with Fiduicary.com is to empower investors with the knowledge and confidence to make informed decisions about their financial future," said Fisher Investments' CEO Damian Ornani. "We recognize hiring a wealth manager is one of the most important decisions an investor can make. With Fiduciary.com, we aim to provide valuable information to help people better understand the wealth management landscape and find professional help aligned with their interests and goals."
Visit Fiduciary.com to learn more.
About Fisher Investments
Founded in 1979, Fisher Investments is an independent, fee-only investment adviser. Fisher Investments and its affiliates manage over $295 billion across three principal businesses—Institutional, US Private Client, and Private Client International. Founder and Executive Chairman Ken Fisher wrote the Forbes "Portfolio Strategy" column for over 32 years until 12/31/2016, making him the longest continuously running columnist in the magazine's history. He now writes monthly, native language columns in 26 major media organs around the world—including the New York Post—spanning more countries and more languages in more total reach than any other, non-syndicated columnist of any type ever. Ken appears regularly on major TV news like Fox Business and News, BBC, Sky News, BNN Bloomberg and CNN International. Ken has written 11 investing and finance books, including four New York Times bestsellers. For more information about Fisher Investments, visit www.fisherinvestments.com.
SOURCE Fisher Investments
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