fisoc's BuzzBanking Service is Now Available in the DFW Market with PointBank Offering Social Rewards Program from National and Local Merchants

AUSTIN, Texas, Dec. 28, 2011 /PRNewswire/ -- fisoc was founded in June, 2010, by essentially the same team of banking and social media experts who founded FundsXpress, the industry's first online banking network.  fisoc and its web-centric BuzzBanking social media rewards program will soon be available in Denton County as a result of its agreement with PointBank. The bank has north and south locations in Denton as well as branches in Argyle, Aubrey, Flower Mound, Lake Cities, Lewisville, Little Elm and Pilot Point. PointBank has been an independent, locally owned bank serving the Denton County community since 1884. Community and independent banks like PointBank recognize that a social rewards program increases customer loyalty and benefits participating national and area merchants.

BuzzBanking will provide PointBank with a comprehensive social media platform that is designed to increase interaction with customers and reward them with gift cards that can be redeemed at participating national and area merchants. When customers share their rewards experience with online friends, they earn additional points. Participation in the social media program is based on an opt-in basis.

"The DFW region is very important to us and PointBank is ideal as our first customer in this market because they recognize that our goal is to provide forward thinking community and independent banks like theirs with the tools to compete with the multinational financial firms," said Jay Valanju, CEO of fisoc. "The growing importance of social media in our every day lives demands that in order to attract new business, locally owned banks must be able to offer ecommerce services that customers have come to expect from the big banks."

"We were attracted to fisoc because of their founders' successful track record in the financial services industry as well as BuzzBanking's platform that integrates social media into the banking experience," said Ray David, Jr., President of PointBank. "Many people are expressing the desire to move to a local bank for more personal service, but they don't want to lose their rewards programs. This agreement with fisoc will enable PointBank to offer one of the best rewards programs in the country that will not only benefit our customers, but also participating national and area merchants."

BuzzBanking is a winner for merchants. The program is automated and does not require any paper coupons, training for in store staff or changes to POS systems. fisoc is also developing a smart phone application that will point BuzzBanking customers to merchants enrolled in the program.  Participating merchants can range from local retailers to national chains.

"The interest in fisoc and its BuzzBanking program has been gaining momentum from the day the company emerged from stealth mode," stated Scott Helbing of lead investor Daylight Partners. "We're vey pleased that PointBank is our first customer in the DFW market to recognize the value of BuzzBanking that combines banking services and rewards tied to social media."

About fisoc
fisoc was founded to develop and provide products that enable credit unions, independent and community banks to target consumers through social engagement and rewards programs. fisoc helps financial institutions increase transactions, improve account balances, and grow loan demand as they attract new customers. Investors include Daylight Partners. For more information, please visit: www.fisoc.com and www.buzzbanking.com.

Media Contact:
Tom Price
Bernard Group Communications
[email protected]
512-415-7744
www.bernardgroup.com

SOURCE fisoc