Fit Marketing Acquires TOFU Marketing

LEHI, Utah, Nov. 11, 2013 /PRNewswire/ -- Fit Marketing, one of the fastest growing companies in Utah, announced today that it has acquired Salt Lake City-based TOFU Marketing. The acquisition signals the combination of two fast-growing marketing companies to form an inbound marketing super company. Fit also welcomes all of TOFU's employees to the company, increasing Fit's ability to provide the highest level of service to its customers.

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Joining the Fit team as VP of strategy, TOFU's founder Chris Kilbourn brings with him a wealth of entrepreneurial experience. Kilbourn has founded multiple companies and become an expert in marketing as he helped them grow. TOFU's success in driving measurable business results through influencer outreach and conversion rate optimization complements Fit's customer-centric approach to inbound marketing.

This acquisition, the second within the last year, is the latest step in Fit's commitment to attracting top talent and continually raising the bar for excellent service in inbound marketing – the process of attracting attention online and converting that attention to leads and sales. In 2012, Fit acquired Big Start, a firm focused on marketing for startups. That acquisition brought with it Dave Bascom, founder and former CEO of high-growth SEO.com, adding his strategic vision and inbound expertise to the Fit team.

Owen Fuller, founder and president of Fit Marketing, expressed his excitement at the company's continued success. "At Fit we dare to dream big, and our aim is nothing short of becoming the best inbound marketing company in the world," he said. "This last year has been seen unprecedented growth for us, and we're working toward bigger goals in 2014."

Chris Kilbourn agrees. "We're thrilled to be adding our skills to Fit, creating a unique blend of talent that stands above what others have to offer," he noted. "The new Fit Marketing team is poised to make serious waves in the online marketing space."

About Fit Marketing

Fit Marketing is a team of marketing professionals focused on delivering excellence in inbound marketing. Inbound marketing is all about attracting new prospects and helping them along the path to becoming a customer through a series of helpful, useful and interesting content. Fit's team includes experts in search marketing, influencer outreach, conversion rate optimization, content strategy, video creation, email marketing and web design. www.fitmarketing.com.

Contact: Cheyenne Carroll  
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SOURCE Fit Marketing