Fit Social Now Open at Belmont Park: A Fresh Take on Wellness, Dining, and Community

SAN DIEGO, March 18, 2025 /PRNewswire/ -- Fit Athletic Club, a San Diego-based fitness and lifestyle brand, in partnership with Belmont Park and Pacifica Enterprises, has officially opened Fit Social, a reimagined oceanfront destination blending wellness-inspired dining, elevated design, and a vibrant sense of community. The concept transforms the former Beach House into a new kind of gathering space—now open daily to the public from 11 a.m. to sunset.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/fit_athletic_club/9324951-en-fit-athletic-club-launches-fit-social-wellness-club

Located directly on the sand in the heart of Belmont Park, Fit Social introduces a fresh vision for the space with updated furnishings, a reimagined aesthetic, and a coastal dining experience designed for connection and well-being. The concept is fully open to the public and created for locals and visitors alike looking to unwind, gather, and enjoy the beachfront setting.

The new dining program, developed in partnership with Draft, features cold-pressed juices and smoothies, protein-packed bowls, chef-curated share plates, and coastal-inspired craft cocktails. Led by Executive Chef Luis Romero and Corporate Executive Chef Jarrod Moiles, the menu emphasizes locally sourced, high-quality ingredients, crafted to support a balanced, wellness-forward lifestyle.

Select lounge areas and shaded zones offer space for guests to work, meet, or relax, with amenities like high-speed Wi-Fi and charging capabilities enhancing the all-day experience. While the venue is open now, wellness-focused amenities—including cold plunges, oceanfront saunas, and a large jacuzzi—will launch later this summer as part of a phased expansion. These features will be available exclusively through Fit Social access, with additional details to come.

“Wellness should feel natural, effortless, and part of daily life,” said Scott Lutwak, Founder & CEO of Fit Athletic Club. “People are moving away from isolation — we crave connection, balance, and spaces that support both. Society is shifting toward a more holistic approach to wellness, but the places to support that shift haven’t existed — until now. Fit Social is that space, designed for the way we live today and where we’re headed next.”

Music and events remain a key part of the identity, with sunset DJs, live music, and seasonal gatherings continuing under the Fit Social name—further weaving social connection and vibrant energy into the experience.

The redesign, led by Acacia + Spruce, brings a Tulum-inspired aesthetic to the beachfront space, incorporating natural textures, soft coastal tones, and open-air flow to create a relaxed yet refined environment.

For more information and updates, visit fitsocial.com.

ABOUT FIT ATHLETIC CLUB
Fit Athletic Club is an award-winning lifestyle fitness brand, with locations across San Diego, including East Village, Little Italy, Mission Beach, and 3Roots. Recognized as San Diego’s Best Gym in 2024, Fit blends elite fitness, premium recovery, and community-driven experiences to create a holistic approach to health and wellness. Learn more at Fit Website and follow Fit Athletic Club on Instagram @fitathletic, Facebook @FitAthletic, TikTok @fit.athletic.

ABOUT BELMONT PARK
Celebrating 100 years, Belmont Park is San Diego’s historic oceanfront amusement park and lifestyle destination, attracting millions of visitors annually. From entertainment and dining to recreation and live events, Belmont Park remains a cornerstone of the city’s coastal culture. Visit Belmont Park Website for more information.

SOURCE Fit Athletic Club