fitlosophy Rallies 5 Social Media Sweethearts to GO RED and TELL 5 Friends About Heart Disease

COSTA MESA, Calif., Feb. 4, 2011 /PRNewswire/ -- fitlosophy, inc., the Orange County, California-based creators of fitbook, the award-winning line of 12-week fitness and nutrition journals, is pleased to support the American Heart Association for the second year by sponsoring a 5-week BLOG YOUR HEART OUT campaign. The campaign is designed to create awareness and to encourage people to use their networks to SPEAK UP and tell 5 people in their network about heart disease.  This silent-killer is still the #1 cause of death among women (and men), killing 1 in 3 women everyday.

fitlosophy rallied five influential and diverse healthy-living bloggers to SPEAK UP and share their personal stories in an effort to raise awareness using the viral power of social media methods such as blogs, Twitter, and Facebook. The 5 bloggers include:

• Shay Sorrells: A contestant on Season 8 of NBC's hit reality television series "The Biggest Loser." www.shaysorrells.com
• Sahar Elhodiri Aker: A veteran TV news health reporter who has had her stories featured on CNN and local television stations across the country. www.fatfightertv.com
• Joanna Sutter: A marketer and publicist focused on promoting healthy-living brands and a health and fitness writer for the Omaha World-Herald. www.fitnessandspice.com
• Ana Caban: The "good life guru" and creator of a line of bestselling pilates DVD's based on her popular and highly-addictive classes that she conducts in two languages, helping bridge the gap between two cultures. www.anacaban.com
• Angela Manzanares: Chief fitlosopher and founder of fitlosophy, inc., the creator of fitbook, a revolutionary line of fitness journals that are redefining how people reach their fitness goals www.getfitbook.com

Throughout the campaign, the BLOG YOUR HEART OUT team will be using fitbooks to track two areas proven to help prevent heart disease: heart-healthy diets and exercise. Additionally, the bloggers will be encouraging their networks to join the Go Red Movement online at GoRedForWomen.org and tell 5 people in their network about the free program.

In addition to the 5-week campaign, fitlosophy is hosting the second annual BLOG YOUR HEART OUT DAY on February 11th where bloggers around the globe are asked to SPEAK UP against heart disease using their blogs and social networks to spread the word about this preventable disease.

"fitlosophy puts its heart into creating healthy-living tools, like its flagship product fitbook, which tracks fitness and nutrition; two elements critical in the prevention of heart disease. And, we are just as passionate about getting involved in initiatives that positively impact the health of women as women represent 90% of our customers," said Angela Manzanares, founder of fitlosophy, inc.

"The award-winning BLOG YOUR HEART OUT campaign is a powerful component in our effort to create awareness of heart disease, which kills more women than the next five causes of death combined, including all forms of cancer.  We are ecstatic to have such a diverse panel of women to help us SPEAK UP about heart disease during our 2011 campaign," said Nicolla Ross, Senior Director of Community Health of the American Heart Association.

To learn more about the BLOG YOUR HEART OUT initiative and learn more about the team of bloggers, go to www.getfitbook.com and click on GO RED.

About fitlosophy, inc.

Based in Orange County, California, fitlosophy, inc. is the creator of fitbook™, a revolutionary line of fitness journals that have transformed the way people reach their fitness goals. The latest addition to the fitbook family is fitbook junior™ - a fun, interactive, and goal-oriented fitness + nutrition journal for teaching kiddos to live a healthy, active lifestyle. fitlosophy's mission is to inspire people to live a healthy, active lifestyle by motivating and supporting them with innovative products, and to redefine how people integrate fitness into their lifestyle. The company's founder, Angela Manzanares, embraces a fit life and has a passion for positively influencing the lives of others. Our mantra at fitlosophy: live life fit.  Learn more about fitlosophy online at www.getfitbook.com.

About Go Red For Women

Since 2004, Go Red For Women has captured the energy, passion and intelligence of women to work collectively to wipe out heart disease — the No. 1 killer of women. We want millions of women across America to take heart disease personally. Go Red For Women engages women and the men who love them to embrace the cause. Healthcare providers, celebrities and politicians also elevate the cause and spread the word about women and heart disease. For more information about Go Red For Women, please call 1-888-MY-HEART (1-888-694-3278) or visit GoRedForWomen.org. Go Red For Women is nationally sponsored by Macy's and Merck & Co., Inc.

SOURCE fitlosophy, inc.