Fitness App Market size to grow by USD 3.50 billion, 42% of Market Growth to Originate from APAC - Technavio

NEW YORK, July 21, 2022 /PRNewswire/ -- A fitness app is an application that can be downloaded on any smart mobile device. It can be used for monitoring fitness-related activities. Such apps also provide users with a wide variety of fitness-related videos.

According to the report "Fitness App Market by Gender, Application, and Geography - Forecast and Analysis 2021-2025," the market witnessed a YOY growth of 12.91% in 2021 and will accelerate at a CAGR of 15.34% during the forecast period. The report is segmented by gender (female and male), application (lifestyle monitoring, health monitoring, and others), and geography (APAC, North America, Europe, MEA, and South America).

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Vendor Insights 

The fitness app market is fragmented, and the vendors are deploying various organic and inorganic growth strategies to compete in the market. The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• adidas AG
• Alphabet Inc.
• ASICS Digital Inc.
• Azumio
• BetterMe
• Fiit Ltd.
• Jefit Inc.
• Nike Inc.
• Samsung Electronics Co. Ltd.
• Under Armour Inc.

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Geographical Market Analysis 

APAC will provide maximum growth opportunities in the fitness app market during the forecast period. According to our research, the region will contribute 42% of the global market growth during the forecast period. China and India are the two major markets for fitness apps in APAC. The market growth in the region is attributed to factors such as the significant growth of the telecommunication industry.  

Revenue-generating Gender Segment Analysis

The female segment will contribute the highest market share growth during the forecast period. This growth will be driven by factors such as the rising adoption of fitness trackers by women. Women are more likely to download health and fitness-related apps than men. Hence, vendors are focusing on offering fitness apps that are suitable for women. For instance, Adidas offers the All Day fitness app specifically for women.

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Key Market Drivers & Challenges: 

The increasing use of mobile apps will fuel the growth of the fitness app market. The increasing use of smartphones and the growing penetration of the Internet have fueled the adoption of mobile apps. People use sports and fitness apps to maintain a healthy lifestyle by tracking parameters such as footsteps, calories burnt, and running distance. They can subscribe to digital content and access tips on health management. Moreover, awareness about health and nutrition will increase the adoption of these apps during the forecast period.

The increasing availability of low-quality apps is challenging the growth of the market. The number of downloads of several low-quality apps is increasing due to the high growth potential of wearable devices. These apps can affect the performance of devices such as smartphones. Moreover, the workout programs and content integrated with such apps do not have adequate instructions, which can reduce the adoption of fitness apps and affect customer satisfaction.

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Table of Contents

1 Executive Summary

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 01: Parent market
• Exhibit 02: Market characteristics

• 2.2 Value chain analysis
• Exhibit 03: Value Chain- Application software

3 Market Sizing

• 3.1 Market definition
• Exhibit 04: Offerings of vendors included in the market definition

• 3.2 Market segment analysis
• Exhibit 05: Market segments

• 3.3 Market size 2020

• 3.4 Market outlook: Forecast for 2020 - 2025
• Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
• Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

• 3.5 Impact of COVID-19 pandemic on global fitness app market

4 Five Forces Analysis

• 4.1 Five Forces Analysis
• Exhibit 08: Five forces analysis 2020 & 2025

• 4.2 Bargaining power of buyers
• Exhibit 09: Bargaining power of buyers

• 4.3 Bargaining power of suppliers
• Exhibit 10: Bargaining power of suppliers

• 4.4 Threat of new entrants
• Exhibit 11: Threat of new entrants

• 4.5 Threat of substitutes
• Exhibit 12: Threat of substitutes

• 4.6 Threat of rivalry
• Exhibit 13: Threat of rivalry

• 4.7 Market condition
• Exhibit 14: Market condition - Five forces 2020

5 Market Segmentation by Application

• 5.1 Market segments
• Exhibit 15: Application - Market share 2020-2025 (%)

• 5.2 Comparison by Application
• Exhibit 16: Comparison by Application

• 5.3 Lifestyle monitoring - Market size and forecast 2020-2025
• Exhibit 17: Lifestyle monitoring - Market size and forecast 2020-2025 ($ million)
• Exhibit 18: Lifestyle monitoring - Year-over-year growth 2020-2025 (%)

• 5.4 Health monitoring - Market size and forecast 2020-2025
• Exhibit 19: Health monitoring - Market size and forecast 2020-2025 ($ million)
• Exhibit 20: Health monitoring - Year-over-year growth 2020-2025 (%)

• 5.5 Others - Market size and forecast 2020-2025
• Exhibit 21: Others - Market size and forecast 2020-2025 ($ million)
• Exhibit 22: Others - Year-over-year growth 2020-2025 (%)

• 5.6 Impact of COVID 19 on Application segment

• 5.7 Market opportunity by Application
• Exhibit 23: Market opportunity by Application

6 Market Segmentation by Gender

• 6.1 Market segments

• 6.2 Comparison by Gender

• 6.3 Female - Market size and forecast 2020-2025
• Exhibit 26: Female - Market size and forecast 2020-2025 ($ million)
• Exhibit 27: Female - Year-over-year growth 2020-2025 (%)

• 6.4 Male - Market size and forecast 2020-2025
• Exhibit 28: Male - Market size and forecast 2020-2025 ($ million)
• Exhibit 29: Male - Year-over-year growth 2020-2025 (%)

• 6.5 Market opportunity by Gender
• Exhibit 30: Market opportunity by Gender

7 Customer landscape

• 7.1 Overview
• Exhibit 31: Customer landscape

8 Geographic Landscape

• 8.1 Geographic segmentation
• Exhibit 32: Market share by geography 2020-2025 (%)

• 8.2 Geographic comparison
• Exhibit 33: Geographic comparison

• 8.3 APAC - Market size and forecast 2020-2025
• Exhibit 34: APAC - Market size and forecast 2020-2025 ($ million)
• Exhibit 35: APAC - Year-over-year growth 2020-2025 (%)

• 8.4 North America - Market size and forecast 2020-2025
• Exhibit 36: North America - Market size and forecast 2020-2025 ($ million)
• Exhibit 37: North America - Year-over-year growth 2020-2025 (%)

• 8.5 Europe - Market size and forecast 2020-2025
• Exhibit 38: Europe - Market size and forecast 2020-2025 ($ million)
• Exhibit 39: Europe - Year-over-year growth 2020-2025 (%)

• 8.6 MEA - Market size and forecast 2020-2025
• Exhibit 40: MEA - Market size and forecast 2020-2025 ($ million)
• Exhibit 41: MEA - Year-over-year growth 2020-2025 (%)

• 8.7 South America - Market size and forecast 2020-2025
• Exhibit 42: South America - Market size and forecast 2020-2025 ($ million)
• Exhibit 43: South America - Year-over-year growth 2020-2025 (%)

• 8.8 Key leading countries
• Exhibit 44: Key leading countries

• 8.9 Market opportunity by geography
• Exhibit 45: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges
• Exhibit 46: Impact of drivers and challenges

• 9.3 Market trends

10 Vendor Landscape

• 10.1 Overview
• Exhibit 47: Vendor landscape

• 10.2 Landscape disruption
• Exhibit 48: Landscape disruption
• Exhibit 49: Industry risks

11 Vendor Analysis

• 11.1 Vendors covered
• Exhibit 50: Vendors covered

• 11.2 Market positioning of vendors
• Exhibit 51: Market positioning of vendors

• 11.3 adidas AG
• Exhibit 52: adidas AG - Overview
• Exhibit 53: adidas AG - Business segments
• Exhibit 54: adidas AG - Key news
• Exhibit 55: adidas AG - Key offerings
• Exhibit 56: adidas AG - Segment focus

• 11.4 Alphabet Inc.
• Exhibit 57: Alphabet Inc. - Overview
• Exhibit 58: Alphabet Inc. - Business segments
• Exhibit 59: Alphabet Inc. - Key news
• Exhibit 60: Alphabet Inc. - Key offerings
• Exhibit 61: Alphabet Inc. - Segment focus

• 11.5 ASICS Digital Inc.
• Exhibit 62: ASICS Digital Inc. - Overview
• Exhibit 63: ASICS Digital Inc. - Product and service
• Exhibit 64: ASICS Digital Inc. - Key offerings

• 11.6 Azumio
• Exhibit 65: Azumio - Overview
• Exhibit 66: Azumio - Product and service
• Exhibit 67: Azumio - Key offerings

• 11.7 BetterMe
• Exhibit 68: BetterMe - Overview
• Exhibit 69: BetterMe - Product and service
• Exhibit 70: BetterMe - Key offerings

• 11.8 Fiit Ltd.
• Exhibit 71: Fiit Ltd. - Overview
• Exhibit 72: Fiit Ltd. - Product and service
• Exhibit 73: Fiit Ltd. - Key offerings

• 11.9 Jefit Inc.
• Exhibit 74: Jefit Inc. - Overview
• Exhibit 75: Jefit Inc. - Product and service
• Exhibit 76: Jefit Inc. - Key offerings

• 11.10 Nike Inc.
• Exhibit 77: Nike Inc. - Overview
• Exhibit 78: Nike Inc. - Business segments
• Exhibit 79: Nike Inc. - Key news
• Exhibit 80: Nike Inc. - Key offerings
• Exhibit 81: Nike Inc. - Segment focus

• 11.11 Samsung Electronics Co. Ltd.
• Exhibit 82: Samsung Electronics Co. Ltd. - Overview
• Exhibit 83: Samsung Electronics Co. Ltd. - Business segments
• Exhibit 84: Samsung Electronics Co. Ltd. - Key news
• Exhibit 85: Samsung Electronics Co. Ltd. - Key offerings
• Exhibit 86: Samsung Electronics Co. Ltd. - Segment focus

• 11.12 Under Armour Inc.
• Exhibit 87: Under Armour Inc. - Overview
• Exhibit 88: Under Armour Inc. - Business segments
• Exhibit 89: Under Armour Inc. - Key offerings
• Exhibit 90: Under Armour Inc. - Segment focus

12 Appendix

• 12.1 Scope of the report

• 12.2 Currency conversion rates for US$
• Exhibit 91: Currency conversion rates for US$

• 12.3 Research methodology
• Exhibit 92: Research Methodology
• Exhibit 93: Validation techniques employed for market sizing
• Exhibit 94: Information sources

• 12.4 List of abbreviations
• Exhibit 95: List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. 

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SOURCE Technavio