Fitness Icon Tony Little Drinks Away His Calories

BOCA RATON, Fla., June 25, 2012 /PRNewswire/ -- Celsius Holdings, Inc. is pleased to welcome Tony Little, worldwide fitness icon and Fitness Hall of Fame Inductee, to their family. Tony, now a stakeholder in Celsius, has been brought onboard to help further establish Celsius as a breakthrough fitness beverage and highlight the product's one-of-a-kind features in upcoming marketing initiatives as their Fitness Ambassador.

(Photo: http://photos.prnewswire.com/prnh/20120625/NY29241)

Having served as a prominent voice in the fitness industry for more than two decades, Tony has encouraged over 45 million customers in over 80 countries to lead a more active and healthy lifestyle while generating over $4 billion in revenue. Inducted into the Fitness Hall of Fame in 2006, Tony's reputation and voice is a trusted one within the fitness and wellness industry, making him an ideal partner for the Celsius brand.

"We are very proud and excited at Celsius to partner with Tony Little, a fitness icon known around the world for his infectious energy and commitment to inspiring and educating others. Tony brings over 25 years of credibility in the fitness and wellness industry. Tony's partnership with Celsius will have a direct global impact on Celsius brand awareness as our Fitness Ambassador," states Gerry David, President and CEO of Celsius Holdings, Inc.

"I love the idea that Celsius is a drink that burns calories while providing you with healthy energy. I drink Celsius before my workouts and can truly feel the benefits," says Tony Little. "As I used Celsius, it became clear that this was a product that I wanted to recommend and a company that I wanted to be a part of. I signed on as a spokesperson and a partner, not only because I actually drink Celsius, but because I truly believe in the benefits of the product."  

Celsius is the world's first and only negative calorie drink. Backed by multiple clinical studies, drinking Celsius before exercise has been proven to help burn up to 100 calories per serving, boost metabolism, reduce body fat, increase endurance and provide lasting energy. It comes in seven delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors, or colors, and is low in sodium.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (Other OTC: CELH.PK) markets Celsius®, Your Calorie Reducing Drink®, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Celsius is available at grocery, convenience, specialty and club warehouse stores and is merchandised in the nutrition/pharmacy aisle. Information about Celsius Holdings, Inc. and Celsius, Your Calorie Reducing Drink® is available at Celsius.

About Tony Little
Known as "America's Personal Trainer," Tony Little has been a television icon for more than 25 years. After overcoming a near-fatal car accident that nearly took his life, Tony learned how to turn adversity into victory. He first burst onto the fitness scene in 1983 by becoming an acclaimed Junior National Bodybuilding Champion, turning into a household name after he introduced the Gazelle Exercise Machine into the home fitness market. Known for his wild enthusiasm, Tony is responsible for revolutionizing direct response marketing and television home shopping. Today, his company, Health International Corporation, has sold over $4 billion dollars of product. Tony's influence can be felt everywhere in the infomercial business, which as an industry garners for $100 billion dollars a year. Tony is instantly recognizable everywhere he goes, with a well-earned reputation as an inspiring figure to his fans throughout the world. A winner of 14 Platinum Video Awards and 9 Video Awards, Tony was inducted into the Fitness Hall of Fame in 2006.

Media Contact:
5W Public Relations
Chris Thatcher
[email protected]
(212) 999-5585

SOURCE Celsius Holdings, Inc.