Five Audi Vehicles Win Vincentric's Best Value in America Awards for 2011

HERNDON, Va., March 1, 2011 /PRNewswire/ -- Audi announced today that five vehicles have been selected as winners for Vincentric's 7th annual Best Value in America awards for the 2011 model year. Audi performed strongly in the premium segment, winning awards for the best mid-size coupe, premium wagon and premium large vehicle.  No other luxury manufacturer had more winning vehicles. 

The Audi winners for the 2011 Vincentric's Best Value in America awards are:

- Audi A5 & S5 – Mid-Size Coupe

- Audi A6 Avant – Wagon, Premium

- Audi A6 & S6 – Large, Premium

This is the second year in a row the A5 and A6 Avant have been honored as Vincentric's Best Value in America, and the third time the A6 has received the honor.  Key factors that were instrumental in Vincentric's selection of these winning Audi vehicles included: both A5 and S5 had the lowest depreciation rate in their class; both A6 and S6 had the lowest fuel costs in its class; and the A6 Avant had the best cost of ownership in its segment.

Vincentric's 2011 Best Value in America awards use cost-of-ownership to provide an independent benchmark that helps consumers understand which vehicles provide the best value in their segment.  Vincentric measures cost-of-ownership using eight different cost factors: depreciation, fuel, insurance, opportunity cost, financing, maintenance, taxes and state fees, and repairs.  Using a statistical model, the company identified its Best Value in America winners by measuring which vehicles had lower than expected ownership costs given their market segment and price.  Each vehicle was evaluated in all 50 states plus DC using a range of annual mileage intervals and insurance profiles.

Further information regarding all of the winners of Vincentric's Best Value in America™ awards for the 2011 model year and Vincentric's methodology is available at www.vincentric.com.

ABOUT VINCENTRIC

Vincentric provides data, knowledge, and insight to the automotive industry by identifying and applying the many aspects of automotive value.  Vincentric data is used by organizations such as Yahoo! Autos, AOL, Cars.com, Chevrolet, Toyota, Kiplinger.com, AutoTrader, Business Fleet Magazine, Volvo, NADA Guides, The AutoChannel.com and Fleet-Central.com as a means of providing automotive insight to their clientele.  Vincentric, LLC is a privately held automotive data compilation and analysis firm headquartered in Bingham Farms, Michigan.

ABOUT AUDI

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

SOURCE Audi of America, Inc.