LAS VEGAS, April 25, 2012 /PRNewswire/ -- FlameRet, Inc. (OTCQB: FLRE), an innovator and marketer of highly effective, proprietary and patented flame retardant products, today announced the appointment of the Hanover+Elite Power Team as the Company's Investor and Public Relations counsel of record.

Hanover+Elite is a newly formed joint venture created by Hanover International, Inc. and Elite Financial Communications Group, who have teamed to leverage their respective strengths, resources and spheres of influence on Wall Street to create an innovative IR/PR model for merging and applying best industry practices in financial communications, corporate branding and awareness, regulatory compliance and corporate finance advisory services. 

In collaboration with FlameRet's senior leadership, Hanover+Elite is charged with developing, implementing and supporting a fully integrated corporate and shareholder communications platform for the Company; generating meaningful awareness among and measurable support from the retail and institutional investment communities for FlameRet and its promising future growth potential; and advising management on the formulation, refinement and execution of its short and long term capital formation strategies.  Jim Hock, CEO of Hanover, and Dodi Handy, CEO of Elite, will lead the combined IR/PR teams and provide strategic counsel and direction.

"In today's dynamic Wall Street environment, emerging growth companies must be more strategic in their thinking and smarter in their approach to the global financial community if they are to win the trust of investors and sustain strong and legitimate financial and market support over the long-haul," stated Handy.  "In the past, Elite has had the opportunity to work in concert with Hanover on several projects, during which time we discovered that we share the same passion for discovering and teaming with high growth companies, such as FlameRet.  Our due diligence has revealed that FlameRet is embarking on a very smart and exciting business plan centered on its truly remarkable flame retardant products.  Hanover+Elite is very pleased to be teaming with FlameRet and we look forward to playing a meaningful role in the Company's long term success."

About Hanover International, Inc.
Led by James E. Hock – broadly recognized as "the entrepreneur's consultant" and current Co-Chairman of the National Investment Banking Association, Hanover International has advised hundreds of micro-, small- and mid-cap companies since its founding in 1990 with defining and implementing effective mergers and acquisitions and institutional shareholder relations strategies.   With offices in Los Angeles, New York and Beijing, Hanover International is comprised of a professional team of experts in the areas of investment banking, debt and equity deal structuring, market awareness and support, SEC law and compliance, mergers and acquisitions, market research and analysis, corporate management and new business development.

About Elite Financial Communications Group
Since 2001, Elite has combined diverse business expertise, influence, talent and capabilities to achieve quantifiable results for emerging publicly traded and privately held companies.  Elite works closely with its clients to customize and implement fully integrated marketing and communications strategies and programs designed to achieve optimal transparency and proactive communications with shareholders and the investment community at large.  Through Elite Media Group, the Company teams with its valued clientele to realize business and performance objectives through initiatives that leverage public and media relations, social networking, brand and reputation management, event planning, crisis management and government relations. Elite also provides copywriting, collateral development and production, formal media training and market trend analysis, among other traditional and new media services.  For more information, please visit www.efcg.net or follow on Twitter: @EliteFinancial.

About FlameRet, Inc.
Headquartered in Las Vegas, Nevada, Flameret is engaged in the development, manufacture and global marketing of a suite of proprietary, patented, fire retardant applications and additives marketed under the brand names FlameRet™, Flamex™ and lmpex™ -- all of which are all natural, odorless, non-toxic and non-staining; and are ideal for treating textiles, metals and wood and for use in containing brush and grass fires.  For more information, please visit www.FlameRet.com. 

Safe Harbor Statement
Statements contained in this release that state the Company's or management's expectations or predictions of the future are forward-looking statements intended to be covered by the safe harbor provisions of the Securities Act of 1933 and the Securities Exchange Act of 1934. The words "believe," "expect," "should," "estimates," and other similar expressions identify forward-looking statements. It is important to note that actual results could differ materially from those projected in such forward-looking statements. For more information concerning factors that could cause actual results to differ from those expressed or forecasted, see Flameret's annual reports on Form 10-K and quarterly reports on Form 10-Q, filed with the Securities and Exchange Commission.

FOR MORE INFORMATION:
HANOVER+ELITE
Dodi Handy or Jim Hock
407-585-1080 or via email at FLRE@efcg.net

SOURCE FlameRet, Inc.