FLETCH Creative expands its startup roster with two new accounts and a third educational event for startups
ATLANTA, Nov. 30, 2017 /PRNewswire/ -- Metro Atlanta branding and marketing firm FLETCH Creative has solidified its position as a leader in global marketing for startups with the acquisition of two new startup clients and a speaking event at Atlanta Tech Village, America's fourth largest tech hub.
FLETCH specializes in helping clients define their brand uniquely by structuring their messaging around their single unique brand promise and conveying it consistently to all of their key constituents from investors to customers and their own employees.
Healthy Child Development will be a comprehensive online platform to help caregivers address developmental and/or behavioral concerns for their children and provide them with evidence-based care. FLETCH's current role with the company is helping to define its brand and develop messaging to attract investors.
A second new startup client is Spirit Coffee Roasters, a producer of high-end specialty coffee beans to be sold both online and at brick-and-mortar specialty markets in Atlanta and Greenville, South Carolina. FLETCH is helping to define and position the brand based on its unique brand story of sharing its profits with local charities, along with providing the basic marketing materials needed to enter the market.
Both startups came to FLETCH because they understand the importance of defining their messaging before investing in marketing tactics.
"Many companies don't realize the direct correlation between a consistent message and business growth," said FLETCH President Keith Fletcher. "They default to tactics before they know who they are, what they do and why they do it. Our two newest clients get it."
The FLETCH event at Atlanta Tech Village was titled "What's Your Brand Strategy?" The third in FLETCH's series of educational events for startups, it began with a brief overview of how clear consistent messaging can help startups compete in an increasingly competitive world, followed by a hands-on exercise to help attendees define their unique brand promise. The applause at the end suggested attendees considered their 90 minutes well spent.
About FLETCH Creative: FLETCH is an Atlanta-based integrated global branding and marketing firm that uses strategy, technology and creativity to drive new business for its clients. With emphasis on brand messaging, FLETCH offers a full range of digital and traditional marketing services. To learn more about FLETCH, please visit http://fletchcreative.com/.
Contact:
Carol Niemi, Content Director
[email protected]
+1 678-691-7223, Ext. 410
SOURCE FLETCH Creative
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