Discussing why his company chose to put together this eBook, FlexChief Founder and CEO Cris Frankel said, "we felt compelled to produce our latest publication because the marketing landscape is changing rapidly, and old processes no longer deliver the same ROI. For businesses that know the power of inbound marketing, what producing awesome content can do, having the proper marketing technology like Hubspot in place to generate more qualified leads, the missing link is sales and marketing alignment. Our guide shows how to implement that alignment, one step at a time."
FlexChief is a Hubspot Certified Agency best known for providing its B2B and B2C clients with CMO or VP of Marketing expertise as part of each service tier. A group of industry professionals — possessing more than 30 years' experience in the field — has worked together to develop this uniquely innovative sales and marketing alignment offering. FlexChief recognized that the market needed a more proactive sales enablement program. The new service offering fully addresses the needs of businesses that know there's a disconnect between their marketing and sales teams, yet lack the time, expertise or technology to bridge the gap.
A more empowered, informed and deliberate consumer means that sales and marketing alignment is more important than ever. According to an Aberdeen Group study, highly aligned organizations achieved an average of 32 percent year-over-year revenue growth — while their less-aligned competitors saw a 7 percent increase.
"With only 22 percent of companies saying that their sales and marketing teams are tightly aligned, we believe alignment is one of the largest opportunities for improving business performance today," added Frankel. "We call it 'Smarketing,' and I can confidently say from three decades of sales, marketing and business coaching experience, most companies' sales and marketing teams do not communicate enough and are just not on the same page most of the time. Whatever the underlying cause, the fact is a business operating this way is like a car whose wheels are out of alignment. Worst of all, C-Level employers are often not aware of how misaligned their teams are and what it's costing them."
FlexChief sees "The Ultimate Guide to Getting Your Sales and Marketing Teams Aligned" as the perfect introduction to this mission-critical objective. And, everyone whodownloads the eBookis automatically entered to win a $100 Amazon gift card.
FlexChief offers a unique, U.S.-based outsourced marketing service. Not only do our marketing pros fulfill your inbound and traditional marketing needs, you receive CMO Level consulting at no extra cost. Our leadership combines over three decades of sales and marketing experience. We're a passionate bunch. Part of what people like about working with us is that we're fun to deal with. We're seriously into our jobs, love what we do and genuinely want you to find new clients. Whether you need a marketing program, sales enablement services or want to combine both into a single package, we're here to help.