Flexnet, the Complete Software Solution for Growth-Oriented Coffee Roasters, to Make U.S. Debut at 2025 Specialty Coffee Expo

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Flexnet

Mar 25, 2025, 08:00 ET

HOUSTON, March 25, 2025 /PRNewswire/ -- Flexnet, the complete, cloud-based software solution purpose-built specifically for coffee roasters, by coffee roasters, announces its U.S. launch at the upcoming Specialty Coffee Expo in Houston, Texas, April 25-27.

Flexnet is the complete software solution built specifically for coffee roasters, by coffee roasters. Its cloud-based platform centralizes CRM, sales, production, and reporting to help roasters scale efficiently.
Flexnet is the complete software solution built specifically for coffee roasters, by coffee roasters. Its cloud-based platform centralizes CRM, sales, production, and reporting to help roasters scale efficiently.
Flexnet’s CRM system helps coffee roasters centralize customer interactions, track feedback and preferences, and automate follow-ups to enhance customer relationships and drive repeat business.
Flexnet’s CRM system helps coffee roasters centralize customer interactions, track feedback and preferences, and automate follow-ups to enhance customer relationships and drive repeat business.
Flexnet’s sales management tools provide automated lead tracking, conversion rate insights, and onboarding automation to ensure roasters never miss an opportunity to grow their business.
Flexnet’s sales management tools provide automated lead tracking, conversion rate insights, and onboarding automation to ensure roasters never miss an opportunity to grow their business.
Flexnet streamlines production workflows by integrating order management, coffee blend tracking, and flexible production processes, allowing roasters to manage their entire operation in one platform.
Flexnet streamlines production workflows by integrating order management, coffee blend tracking, and flexible production processes, allowing roasters to manage their entire operation in one platform.
Flexnet’s reporting tools provide real-time insights on sales, production, and customer activity, empowering coffee roasters to make data-driven decisions and scale with confidence.
Flexnet’s reporting tools provide real-time insights on sales, production, and customer activity, empowering coffee roasters to make data-driven decisions and scale with confidence.
Flexnet is the complete software solution built specifically for coffee roasters, by coffee roasters. Its cloud-based platform centralizes CRM, sales, production, and reporting to help roasters scale efficiently. Flexnet’s CRM system helps coffee roasters centralize customer interactions, track feedback and preferences, and automate follow-ups to enhance customer relationships and drive repeat business. Flexnet’s sales management tools provide automated lead tracking, conversion rate insights, and onboarding automation to ensure roasters never miss an opportunity to grow their business. Flexnet streamlines production workflows by integrating order management, coffee blend tracking, and flexible production processes, allowing roasters to manage their entire operation in one platform. Flexnet’s reporting tools provide real-time insights on sales, production, and customer activity, empowering coffee roasters to make data-driven decisions and scale with confidence.

Flexnet gives growth-oriented coffee roasters the clarity they need to scale by helping them manage all aspects of their roasting business—from sales to production to reporting—all in a single, complete software solution. Say goodbye to spreadsheets, complex tech stacks, and generic software solutions that were never built to support the unique needs of growing and scaling a coffee roastery.

The company's debut at Booth #955 at this year's Specialty Coffee Expo will officially mark its entry into the U.S. market, the culmination of a multi-year global expansion strategy aimed at helping roasters across the globe produce great coffee, navigate the complexities of the industry, and grow their businesses with confidence.

"We believe scalable coffee roasting requires software built for coffee," said Caleb Sexton, Founder & CEO of Flexnet. "For too long, roasters have relied on some combination of spreadsheets and generic, disconnected SaaS tools that were never built to manage the uniqueness and complexities of growing a coffee business. We built Flexnet to change that—to give roasters the clarity and confidence they need to scale by managing every aspect of their operation in a single, complete platform."

Flexnet's integrated system is built to grow alongside modern roasting businesses of all sizes, eliminating operational inefficiencies by centralizing CRM, sales, production, and reporting in a single, intuitive platform—giving roasters the clarity and flexibility to scale every aspect of their business with confidence.

  • CRM: Coffee-Centric Systems Equals Happy Customers
    Centralize customer information to gain practical insights, enhance inbound lead management, and optimize communication for stronger, better customer relationships. Follow-ups ensure customers always feel looked after—and never forget to order.
  • Sales: Maximizing Opportunities Equals More Conversions
    Maximize every lead's potential. Automated lead tracking, reminders, and interaction logs ensure no opportunity is lost—never drop the ball on a sale, ever.
  • Production: Efficient Production Equals Smoother Operations
    Streamline production workflows from order acceptance to shipping, billing, and roast scheduling for efficient roastery operations at any scale. Pull orders from every channel and use this data to inform precise roasting requirements and inventory management.
  • Reporting: Integrated Reports Equals Informed Decisions
    Leverage our comprehensive, tailored reports to track key metrics, optimize operations, and make more informed business decisions. Track every step of the journey for customers and coffee beans. With all your data in one place, Flexnet provides clarity and the opportunity for proactive decision-making.

Flexnet also integrates seamlessly with QuickBooks, Shopify, WooCommerce, and Microsoft Dynamics 365, allowing roasters to sync critical business functions with their existing workflows. More integrations are on the horizon, as Flexnet continues to prioritize the tools and platforms that will further help roasters streamline their operations.

Flexnet is currently working with roasters across three continents, including boutique, specialty roasters and larger, multi-location operations. As it enters the U.S. market, the company is eager to expand its growing global footprint and bring its proven, purpose-built software to U.S. roasters looking for a modern software solution that can grow alongside their businesses.

"Roasters around the world are already using Flexnet to simplify their operations and scale their businesses," said Sexton. "One of our longest-standing customers in Australia has used Flexnet to scale their roastery capacity by more than 300%.
So, we're excited to officially announce our U.S. launch at this year's Specialty Coffee Expo in Houston and introduce more roasters to a software solution that was built specifically for the realities of running and growing a coffee business.

Roasters attending the 2025 Specialty Coffee Expo are invited to visit Booth #955 to connect with the Flexnet team, learn more about the product, and view a short product demo.

Attendees will also have the opportunity to schedule time directly with the Flexnet founding team for a more in-depth product demo after the Expo. For those unable to attend, more information about Flexnet can be found at flexnet.co.

About Flexnet
Flexnet is the complete software solution built specifically for coffee roasters, and is the result of decades of development and experience in commercial coffee roasteries. Flexnet gives growth-oriented coffee roasters the clarity they need to scale by helping them manage all aspects of their roasting business—from sales to production to reporting—all in a single, complete software solution. Headquartered in Melbourne, Australia, Flexnet is a trusted solution for roasters worldwide.

Media Contact:
Caleb Sexton 
Founder & CEO, Flexnet
[email protected]

SOURCE Flexnet

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