Flexpoint Sensor Systems, Inc. and Partner HTK Attend Major Work Truck Trade Show to Highlight Anti-Rollaway "BrakeAlert" System Featuring Bend Sensor® technology

This represents a major breakthrough is work vehicle safety resulting in drastically reducing both injury and death associated with accidental rollback

Mar 03, 2016, 08:00 ET from Flexpoint Sensor Systems, Inc.

DRAPER, Utah, March 3, 2016 /PRNewswire/ -- Flexpoint Sensor Systems, Inc. (OTC-BB: FLXT) and HTK announce participation in two "Industry significant" events that will lay the foundation for rapid market adoption of the fully patented HTK anti-rollaway "BrakeAlert" System including the Work Truck Show 2016 in Indianapolis (March 1-4) and the WasteExpo 2016 in Las Vegas (June 7-9).

At the events, the companies will continue to unveil and propel this Bend Sensor® based technology forward to all market sub-segments – Waste and Environmental Services, Heavy Duty Trucks, Special Duty Trucks and Emergency Vehicles. The patented technology is believed to reduce injuries and fatalities associated with accidental vehicle rollback when work vehicles are left vacant.

Flexpoint VP of Sales-Paul Sexauer commented, "We expect to announce the finalization of our first reseller/distributor agreement coming out of Indianapolis and to have a number of other such relationships in place in advance of the June show in Vegas. These strategic distributors will be the conduit to both OEM's and Fleet Managers we need to ramp up our sales quickly."

This initial agreement will be with an established, rapidly growing, supplier of electronics and parts to the heavy truck and specialty truck markets. HTK and Flexpoint also have a commitment to begin a pre-distribution agreement trial with a major sub-supplier and services provider to the Waste and Environmental Services industry in March 2016.

Sexauer further commented, "Both shows will provide us with tremendous opportunities to secure relationships with major Truck OEM's, end user fleet owners and supply chain companies; some of whom we are already engaged with, but will also expose us to other major players in the industry. The value of the BrakeAlert System is proving to be very real with an obvious and immediate potential for a significant revenue stream."

Each of these shows will prove to be pivotal in the short and long term as the companies rapidly execute on the sales and marketing strategies that have been established.  Key to "time to market", these strategies include securitization of long-term standard equipment relationships with OEM's, strategic supplier arrangements with fleet managers (retrofit) and tier 1 and tier 2 supplier reseller/distributor agreements.

Please visit http://www.flexpoint.com/ for more information.

About Flexpoint Sensor Systems, Inc.

Flexpoint Sensor Systems, Inc. (FLXT) is an innovative technology firm specializing in developing products that feature the Company's patented Bend Sensor® and related technology.  The Bend Sensor® is a groundbreaking sensing solution that is revolutionizing applications in the automotive, safety, medical and industrial industries. The Bend Sensor® single-layer, thin film construction cuts costs and mechanical bulk while introducing a range of functions and stylistic design possibilities that have never before been available in sensing technology. Flexpoint's technology and expertise have been recognized by the world's elite business and academic innovators for over 17 years. The company is setting a new standard for sensing solutions in the "smart" age of technology. 

Forward-Looking Statements

This press release contains certain forward-looking statements. Investors are cautioned that certain statements in this release are "forward-looking statements" and involve both known and unknown risks, uncertainties and other factors. Such uncertainties include, among others, certain risks associated with the operation of the company described above. The Company's actual results could differ materially from expected results.

Contact Information:

Flexpoint Sensor Systems
Clark Mower, President

Brokers and Analysts
Chesapeake Group


SOURCE Flexpoint Sensor Systems, Inc.