Flipboard Introduces Next Generation Video Ads With Cinema Loop

With a New Take on Autoplay, Videos Don't Start Mid-Message

Aug 24, 2015, 09:00 ET from Flipboard

PALO ALTO, Calif., Aug. 24, 2015 /PRNewswire/ -- Flipboard, the one place to follow all your interests, today announced its next generation of mobile video advertising, Video Ads with Cinema Loop, now available to brands and agencies around the world. With this launch Flipboard is taking a new approach to autoplay for native video advertising, giving brands the attention-grabbing benefits of autoplay while solving for user frustrations in adjusting volume while important moments in the video are missed.

With Cinema Loop, video ads use an animated, eye-catching moment from the advertiser's video to capture viewers' attention, but the full video doesn't start until the viewer taps play—giving both the brand and the consumer the ideal experience. The first campaign with the new Video Ads with Cinema Loop is for gaming company Machine Zone's Game of War.

"Data shows that when users actively select to watch a video there's higher brand lift created than in typical autoplay scenarios. Cinema Loop is designed to spark interest, encouraging the viewer to watch the whole video. And because this is hand-selected clip from the campaign video, Cinema Loop is a simple but powerful approach," said Dave Huynh, head of advertising products at Flipboard. "I believe this will become the most effective form of video advertising on mobile."

Flipboard's Cinema Loop experience is created using the most impactful three-to-eight-second segment from the campaign video. When a user decides to watch, the video and audio start from the beginning, giving the full impact of the ad creative.

First Brand Campaign: Game of War
The campaign for "Game of War" launches today with the new Video Ad with Cinema Loop, expanding its well known video ads to Flipboard. Running in the tech, gaming and entertainment interest segments on Flipboard, the Cinema Loop for "Game of War" gives Flipboard readers a taste for the commercial and a simple tap starts the whole video from the beginning so they won't miss a single moment.

With more than 70 million monthly users reading and sharing, Flipboard understands reader affinities and can target audiences by interest. And, because Flipboard indexes articles by topic, not just source, brands can target specific areas of interest, from "adventure travel" to "investing."

About Flipboard
Flipboard gives people a single place to follow all of their interests. People use Flipboard to enjoy their favorite sources from around the world and then save stories, images, and videos into their own Flipboard magazines—sharing items that reflect their interests, express their perspectives, or are simply things they want to read later. Download Flipboard for free in any app store or visit www.flipboard.com.

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SOURCE Flipboard