Flipora Raises $1.5 Million To Launch A.I. Based Content Discovery Application On Mobile

Flipora Uses Artificial Intelligence to Deliver A Whole New Way of Discovering Content

Jul 28, 2015, 07:30 ET from Flipora

SUNNYVALE, Calif., July 28, 2015 /PRNewswire/ -- Flipora, the content discovery application that uses Artificial Intelligence to recommend content to users based on their interests, today announced that it has raised $1.5 million from a list of impressive backers. Gokul Rajaram, creator of Google AdSense, Barney Pell, Founder and CEO of Powerset (an A.I based natural language search engine that was acquired by Microsoft), Munjal Shah, Founder and CEO of Like.com (an A.I. based shopping search engine acquired by Google), Anil Dharni, Co-Founder of Funzio (acquired by mobile gaming giant GREE) and Mayank Bawa (founder & CEO of Big Data pioneer, Aster Data) have all invested in the round.

With this round, Flipora is also launching updated mobile apps for the iPhone and Android smartphones to complement their existing web offering. Flipora connects users around shared interests by utilizing a highly personalized interest graph for each user that is developed and continually updated through Flipora's artificial intelligence algorithm. Flipora users can follow interests, publications and connect with other users receive a highly personalized feed of content recommendations.

"I'm a huge fan of Flipora's technology and team, and am excited about what they're building," says Gokul Rajaram. "I am excited to be advising Flipora on their quest to make the world smarter by connecting people with knowledge," adds Mayank Bawa.

"Flipora is making manual content discovery a thing of the past. You don't have to do a lot of manual fiddling anymore to discover cool content you'll enjoy. With Flipora, the best content finds you. This is going to be the future of search. I am thrilled to be a part of this technology breakthrough," says Saeed Amidi, an early investor and backer of companies like PayPal, DropBox, Lending Club, and Danger.

Flipora's strong momentum, including a 6 million jump in monthly uniques from year one, reflects the consumers' desire to easily digest content without missing something that is uniquely important to them, combined with the desire to connect with people that share the same interests. The strong social aspect of Flipora's application has created exponential growth in its user base, and the company looks set to do the same on mobile. "In much the same way that Facebook connects people around existing social relationships and LinkedIn connects people around professional relationships, at Flipora we want to connect the world around interests. What we've built at Flipora is probably the most accurate representation of a user's interest graph," adds Vijay Krishnan.  

About Flipora:
Flipora uses Artificial Intelligence to solve the content discovery problem. Flipora users can follow interests, publications and connect with other users around shared interests to receive a highly personalized feed of content recommendations. Flipora's secret sauce is the machine learning technology to predict with extremely high accuracy what a user likes based on content they engage with. Flipora is a free service and offers apps for the iPhone, Android and Web. The company was founded by Jonathan Siddharth and Vijay Krishnan while at graduate school at Stanford University.

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SOURCE Flipora