Flippin' Good Rum to Launch in Time for Spring!

LIVERMORE, Calif., March 15, 2012 /PRNewswire/ -- flipflop, known for its award-winning, expressive wines and laid back attitude, is now in great spirits ... introducing a super-premium line of rum at a remarkable value.  Launching in Silver and Spiced, flipflop Rum will hit the shelves later this month.

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"Known by many as a spirit that embodies the relaxed Caribbean lifestyle, rum is a large and growing spirits segment and a logical next step in flipflop's evolution. In line with the brand's 'to each, their own' philosophy, flipflop has created a premium rum at an outstanding value that is both expressive, approachable and spirited, all attributes we find not only in our rum, but also in our loyal fans," said Jeff Dubiel, EVP of Marketing for flipflop.

Originating from the Caribbean, the birthplace of the world's finest rums, flipflop Silver Rum is 4x distilled, resulting in the 80-proof rum's clean flavor and crisp finish. Spices and natural flavors are added to flipflop Silver Rum, creating the rich, smooth taste of 70-proof flipflop Spiced Rum.

Master Mixologist and leading spirits authority James Moreland joined the flipflop team when he learned that flipflop would be creating a rum that was both rich and affordable. Tasting some of the very first samples available, Moreland recognized early on that flipflop had created something unique.

"flipflop Wines has become one of the fastest growing brands in the market for good reason.  flipflop has mastered a perfect pairing, making great products entirely accessible and enjoyable for all," said Moreland. "The flipflop Silver and Spiced rums are no exception. Smooth and easy to drink, the Spiced Rum ends with a subtle but lingering finish of cinnamon and vanilla – making it both ideal on the rocks or as a base for great mixed drinks."

Moreland has been quick to put his skills to use and create some recipes with the new rums, including the highly regarded "flipflop Soul," available on the flipflop rum website (www.flipfloprum.com). 

With the extension into rum, flipflop expands its charitable collaboration with Soles4Souls.  Proceeds from the sale of flipflop rums will support this not-for-profit organization that facilitates the donation of shoes, which are used to aid those in need in communities around the world. flipflop will kick off its rum launch with several events aimed at raising additional funds and increasing awareness for this important charity.

"Beyond flipflop wines' generous donations to date, they have expanded Soles4Souls' reach to new heights," said Wayne Elsey, founder and CEO of Soles4Souls. "We are thrilled with flipflop's success and look forward to their continued support of our endeavors."

Both Silver and Spiced Rum are available in 750ml (SRP $13.99) and 1.75L (SRP $22.99) bottles.

Product is currently shipping to select markets.  For more information about flipflop rum, including "flippin' Easy Drinks" visit www.flipfloprum.com and www.facebook.com/flipfloprum.

About Soles4Souls

Soles4Souls collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-enterprise efforts to eradicate poverty. Soles4Souls' other two divisions, Clothes4Souls and Hope4Souls, provide the same relief and support through clothing and other necessities. Donating parties are eligible for tax advantages. Visit giveshoes.org , clothes4souls.org , or hope4souls.org for more information.

About Underdog Wine & Spirits

Underdog Wine & Spirits, an unleashed unit of The Wine Group, is the champion of emerging brands for the new millennium: the "underdogs" of the sometimes stuffy wine and spirits world. We work with domestic and international producers to craft unique adult beverages that are a breed apart. The home of Cupcake, FishEye, flipflop, Big House and Octavin Home Wine Bar, our portfolio includes many of today's most dynamic growth brands. Visit www.UDWS.com for more information.

SOURCE flipflop