SAN FRANCISCO, Jan. 21, 2015 /PRNewswire/ -- Fliptop, a leading provider of predictive applications for marketing and sales, announced today that it expanded its customer base by 180% quarter-over-quarter, bringing a strong close to what was a record year for the company. Fliptop recently added a number of key new customers, including ON24, Jama, Blackbaud, and NewVoiceMedia. Companies using Fliptop have seen, on average, a doubling or tripling of their lead-to-opportunity conversion rates, significantly reduced their sales cycles, and boosted sales.
"The market is rapidly accelerating for predictive scoring solutions," said Fliptop founder and CEO Doug Camplejohn. "These solutions transform how B2B marketers source leads and close deals, making them smarter, proactive, and data-driven. The era of the predictive enterprise is here."
80% of B2B marketers rate "generating quality leads" as the technique with the highest profit potential. However, most organizations today still rely on intuition or two-dimensional data to generate lead scores, or don't use lead scoring at all. That is beginning to change now as predictive lead scoring gains momentum, and yields significant results.
Leading analyst firms including SiriusDecisions, Gartner, and Forrester are all pointing to predictive scoring as an important new initiative for B2B marketers, and 90 percent of users agree than predictive lead scoring provides more value than traditional scoring. Gartner said that predictive lead scoring is having one of the most profound impacts of B2B buying cycles today.
The Fliptop Platform now makes over 75 million predictions per month, and recently scored nearly 6 million new records in a single day. Fliptop has also been scaling the integration of marketing automation system activity, and is processing over 1 million activity signals per day for one of its larger clients.
To support this demand, Fliptop has grown its employee headcount by over 130% since the beginning of 2014. The company also started a new Customer Success group and added key hires from companies like Google, Electronic Arts, and Demandbase. Fliptop recently doubled its office space and moved into new headquarters at 594 Howard Street in San Francisco's thriving SOMA district to accommodate future growth of its team.
About Fliptop: Fliptop's applications use data science to help companies close more sales. Our software leverages public web and internal application data in order to generate meaningful sales lift. Our cloud applications provide high return on investment and can be deployed quickly.