Fliptop to Speak on Predictive Marketing at Marketing Nation™ Summit

SAN FRANCISCO, April 7, 2015 /PRNewswire/ -- Fliptop, the leader in predictive marketing, is presenting at the 2015 Marketo Marketing Nation™ Summit, the year's premiere marketing event. Fliptop's Director of Marketing Jessica Cross and Revenue Engineer Jeff Canada of The Pedowitz Group will lead a Champion Series session titled "5 Use Cases of Predictive Marketing." Fliptop will also feature a Gold level booth and sponsor a VIP event on 4/13 at the Press Club with InsideView, KISSMetrics, Invoca, Full Circle CRM and other influential marketing tech companies.

Marketo named both Cross and Canada as "Marketo Champions," an elite group of 50 Marketo power users and advocates. During their session, they will discuss the five main ways that predictive analytics can be applied to marketing. Predictive marketing is one of the hottest topics in the marketing sphere right now, but with so many new players and solutions flooding the space, discerning how to use and get the most of this technology remains a challenge. Cross and Canada will provide actionable tips for any marketer looking to improve conversion rates, send personalized messages in real-time, identify new target markets, and more.

"Four years ago I attended my very first Marketo Marketing Nation Summit as a marketing coordinator.  This year I get to present the expertise I've learned to the Marketing Nation." says Fliptop Director of Marketing Jessica Cross.  "The Marketing Nation Summit truly is the pinnacle event for the B2B marketer and I'm honored to be part of it."

The Marketing Nation Summit brings together more than 6,000 marketing professionals, executives, and thought leaders to expand and share their expertise and network with peers over two and a half days. Attendees will be able to attend more than 100 sessions that will introduce them to new ideas, people, and resources to achieve their marketing goals and drive success at their organizations. As a Gold level sponsor of Summit, Fliptop will be holding Predictive Marketing Office Hours at booth #609, designed to answer your questions about how predictive marketing works, whether it's right for your business, and fill you in on the latest innovations in predictive lead scoring,campaign optimization, and account-based marketing.

Using customized, predictive algorithms, Fliptop leverages data to give marketers a clear view of their best leads, target accounts, campaigns, and opportunities. It offers products for predictive lead scoring, predictive account-based marketing, pipeline forecasting, and campaign optimization that enable companies to unlock the goldmine in their CRM and see a high return on their marketing investments.

The Champion Series session will be held on April 15th at 4:30 pm in room 2001/2003 at the Moscone Center in San Francisco, Calif.

About Fliptop:
The Fliptop predictive marketing applications uses data science to help companies close more sales. Our software leverages public web and internal application data in order to generate meaningful lift. Our cloud applications provide high return on investment and can be deployed quickly.

Connect with Fliptop
Blog:blog.fliptop.com
Twitter:@Fliptop
LinkedIn:www.linkedin.com/company/fliptop

SOURCE Fliptop