Flix Translations Group Offer Localization and Transcreation in Today's Global World

MIAMI, Nov. 7, 2017 /PRNewswire/ -- Flix Translations, based in Miami, now provides linguistic services to companies to help them expand to new markets and communicate their message wherever they need. 

The company works with lingual experts to carry out high-volume projects while guaranteeing optimal final quality. Its founders, Jorge Alonso and Gabriela Arriaran, have developed strong relationships with agencies and clients all over the world. Clients who have entrusted the company with their communication needs include, but are not limited to: Amazon, Twitter, Warner Brothers, Unilever, General Electric, and Samsung. 

The company fulfills a need in today's global marketplace to ensure brand message consistency in all contact points and provides companies with the tools needed to take their translation process further with trans-creation - a term that encompasses taking a concept and message in one language and strategically recreating it in another in order to resonate with the intended audience. 

While it is clear that branding, communications, and messaging are an essential marketing tool that enables brands to transmit their vision, values and mission to their current and prospect consumers, it is also imperative that these key messages are not lost in translation before they arrive to their targeted markets.  Flix offers services that speak specifically to each market with wording that successfully conveys an idea. Recent studies in the subject show that 72% of the population prefers to obtain information in their language; with this in mind; it is essential for hospitality executives to improve the overall experience of the tourist through a personalized treatment in their language. 

Statistics show that to reach 80% of the world´s total online population, you need at least 12 languages: Chinese, English, Spanish, Japanese, Portuguese, Arabic, German, Russian, French, Indonesian, Korean and Italian. As times goes on, you need more languages to reach the same % of people. In 2009, it only took 37 languages to reach 98% of the online people. In 2015, it takes 48 languages to reach the same percentage. As more of the world´s people consume information online, the value of translation continues to grow.

The company recently launched Calypso, their own Translation Management System. This system allows Flix to handle all the company's processes, from project management to vendor evaluation, including CRM, customer satisfaction surveys and internal calendar, thereby optimizing productivity and ensuring quality for every client that they serve. 

SOURCE Flix Translations