FlockU, an integrated marketing lab and publisher featuring content created by students for students, generates over 2 million monthly student engagements. The college audience collectively spends roughly $523 billion annually, $203 billion of which is discretionary (source: Refuel College Explorer 2015). In addition to its digital platform, FlockU hosts on-campus events and activities including FlockU Fanfests for sporting events, and Free Flockin' pizza and donut parties.
"The FlockU platform is a place for college students to connect online and on campus, and our audience is growing rapidly," said FlockU CEO Josh Verne. "This partnership brings a great new tool to the FlockU community and provides OurPlan with access to a highly valuable user audience."
The popular lifestyle app, OurPlan, connects college students through mutual interests and activities. OurPlan takes activity and event planning to a revolutionary new level, offering users the ability to simply create and control plans for activities of all sizes: from a workout partner to small social gatherings to large concerts.
"FlockU is a natural and enthusiastic partner to brands like OurPlan that serve the college demographic," added Umang Shah, Chief Marketing Officer, FlockU. "Our one-of-a-kind community offers access to the best of both worlds: actionable data and intelligence, plus an authentic channel to communicate directly with students."
FlockU's robust and growing community of college students will be able to leverage OurPlan's user-friendly social-planning platform to design and promote events and activities including concerts, campus meetings, Greek life, and tailgate parties—thus delivering value to both companies by connecting a hard-to-reach audience of tech-obsessed individuals directly to a shared economy brand. Additionally, FlockU events will appear on the OurPlan landing page and students within range will be able to swipe their way onto the guest lists. From there, college students will also be able to see who is attending while event organizers can accept or deny requests for entry. OurPlan will become the exclusive way students can participate in these amazing events.
"We are thrilled to be partnering with the FlockU community and expanding OurPlan to new campuses," said OurPlan CEO and Co-founder Stav Vaisman. "Together, this great platform will connect college students to each other and to great events."
The OurPlan app and FlockU partnership began as a pilot project in June 2016 on 10 select college campuses. During this testing period, OurPlan's functionality demonstrated overwhelming success in connecting students to each other and to FlockU events. The partnership generated waves of new college FlockU subscribers and OurPlan users, eager to participate on both platforms. This demand cemented the continuation of the collaboration, which will become available for all college students nationwide.
FlockU is a marketing lab and platform built to reach college students. One part agency and one part publisher, FlockU delivers the best of both worlds to brands by empowering students themselves to create brand-oriented content—including articles, videos, photos and multimedia--that is current, relevant and creates a powerful connection to its audience. For more information, visit www.FlockU.com.
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