Flowd Introduces 'Frequent Fans' Program

Artist-designed Mobile Coupon Campaigns Reward Fans for Staying Connected

Mar 22, 2011, 10:05 ET from Flowd

NEW YORK, March 22, 2011 /PRNewswire/ --

WHAT: Flowd, the social network for music lovers, announced today the Frequent Fan promotions program for all signed artists and partners. The easy-to-use, turnkey program allows bands, musicians, DJs and artists to create unique mobile offers and promotions designed specifically for their fans on Flowd. The flexible program allows any music artist to build highly engaging promotions and campaigns that can be triggered with a variety of techniques, including location check-in and artist following. The program is free to use and will be accessible on Flowd.com on April 11th 2011.

WHY: Artists, musicians, venues, party organizers and band managers can all access the program to create unique mobile coupons that reward their fans and provide them with unique discounts, digital rewards, free offers and more. By rewarding their fans, artists continue to maintain and deepen their relationships with their most loyal fans and enjoy a direct marketing channel.

HOW: Artists, musicians, and other acts using Flowd will be able to sign onto their accounts to access the Frequent Fan program, which makes a variety of both global and local deals possible. The program allows them to choose who to send the reward to, the type of award, its content, its virality nature, locality, validity time, and promotion trigger points.

WHO: Artists using Flowd today include top DJ's Armin van Buuren, Alex M.O.R.P.H., Markus Schulz, Gareth Emery and others. Flowd is also the official mobile social networking partner of the A State of Trance 500 tour.

WHERE: Flowd's Frequent Fan program can be accessed on Flowd.com on April 11th 2011.

GET STARTED: Download Flowd for free from the iTunes App Store and Android Market, or register online on http://flowd.com (artist registration online only). As well as enabling fans to get closer to their favorite music acts, Flowd also allows fans to use a wide range of social networking features including check-in to places, send messages, share pictures and connect with friends through Twitter and Facebook. Fans can also customize the look and feel of Flowd by re-skinning the app.

FOR MORE INFORMATION: Visit http://flowd.com. Follow the latest news and features through Twitter and Facebook and view the latest videos on Flowd's YouTube Channel at http://bit.ly/gJUZA7.

ABOUT FLOWD: Flowd is the social network for music lovers. Flowd helps fans keep up with their favorite music acts' latest news, views, gigs and offers. Flowd also provides an easy way to connect with friends, places and parties. Flowd is currently the location-based mobile app of choice of many of the world's top DJs and music acts.

ABOUT DIGIA: Digia is a public company, listed on the NASDAQ OMX Helsinki exchange (DIG1V). Flowd is developed by Digia's Ventures business unit.