Flying high with "The General": FRAM® Filtration announces partnership with X Games and racing legend Brian Deegan

Filter manufacturer partners with top racer for the 2013 season

Nov 29, 2012, 11:30 ET from FRAM Filtration

LAKE FOREST, Ill., Nov. 29, 2012 /PRNewswire/ -- FRAM®, the nation's leading oil filter brand, announced today that it will partner with motorsports innovator and freestyle motocross's most decorated rider, Brian "The General" Deegan, for the 2013 season.


"When you think of creativity and leadership in motorsports you think of Brian Deegan," said Josh Gordon, marketing director for FRAM Filtration. "We're excited to be able to work with not only a phenomenal driver, but also a pioneer in motorsports. Being aligned with Brian gives FRAM Filtration the opportunity to connect with a younger demographic that may not have had exposure to the brand."

The official announcement was made during a press conference held this morning at the annual Performance Racing Industry Show in Orlando and was followed by an autograph signing and fan meet-and-greet with Deegan.  Fans and show attendees were also encouraged to engage with FRAM and Deegan through social media channels, which included a dedicated Twitter hashtag #DeeganFRAM.

"I'm excited and honored to be working with FRAM and adding such an established company to my team," said Deegan. "The support of my incredible sponsors is what allows me to pursue my passion everyday. I see a bright future with our relationship and look forward to winning championships with them."

Deegan is one of the original champions of freestyle motocross, a sport and lifestyle he loves sharing with fans and fellow riders. In recent years, he has expanded his presence in motorsports to include RallyCross, a form of sprint-style automobile racing, and off-road truck racing. Deegan has 15 X Games medals to his name, and has won four Lucas Oil Off Road Racing Championships in the past three years. In 2012 alone, Deegan took home the Championship in the Lucas Oil Off Road Racing Pro 2 premier class, a Bronze medal in X Games RallyCross, and an impressive second place overall in his first full year competing in the Global RallyCross series.

The 2013 season will have FRAM joining marquee brands such as Rockstar Energy, Ford, DVS, Lucas Oil, and Makita as official partners of Deegan Motorsports. For more information about FRAM, please visit or follow at @FRAM_Filters.

About FRAM Filtration
Headquartered in Lake Forest, Illinois, FRAM® is the leading consumer choice for oil filters in the USA. FRAM Filtration manufactures and markets a variety of quality oil, air, and fuel filters, as well as many automotive accessories such as PCV valves, crankcase filters, and transmission modulators.  For more information, please visit 

About Brian Deegan
Motocross legend, founder of Metal Mulisha and 2011 Lucas Oil Driver of the Year, Brian "The General" Deegan is one of the most decorated action sport athletes to date. Deegan is the only rider to compete in at least one event each year since the X Games' inception, including his Gold Medal run in X Games 17 RallyCross.  Deegan continues to test the limits in FMX, Pro 2 and Pro Lite Short Course, Rally, RallyCross and Stock Car racing - this year winning the Lucas Oil Pro 2 and Pro Lite Championships as well as the Lucas Oil Pro 2 Rookie of the Year Honors. Deegan was also one of only two drivers to represent the USA at the Race of Champions in Germany in 2011. Deegan is sponsored and supported by Rockstar Energy Drink, FORD, Metal Mulisha, DVS Shoes, FRAM Filtration, Lucas Oil, Makita Industrial Power Tools, MAXXIS Tires, Motegi, Gibson Exhaust Systems, 4 Wheel Parts, Ronin-Syndicate, Atomik R/C, MSR, Pro Taper, MYPLASH Teen Prepaid Mastercard, Fathead, Brembo, Fortin, PPG, VP Racing Fuels, Fox Shox, Impact by Mastercraft Safety, MSD Ignitions, California Torque Products, Eibach Springs, McKenzies, Fiberwerx, JE Pistons, MSD Ignition, QTM, SignPros, Roush Yates Engines, G2, FK Rod Ends, Dailey Engineering, Brown & Miller Racing Solutions, ARP, and AZ Driveshafts.

SOURCE FRAM Filtration