FLYQUEST AND VON DUTCH REUNITE FOR SECOND COLLECTION, PUSHING GAMING FURTHER INTO CULTURE

LOS ANGELES, Oct. 9, 2026 /PRNewswire/ -- FlyQuest and Von Dutch today unveiled their second collection, continuing a partnership that brings gaming, fashion and contemporary culture together through a shared appreciation for individuality and self-expression.

Following the success of last year's collection, which sold out in less than 24 hours, the new FlyQuest x Von Dutch collaboration takes a more conceptual approach. Titled "The Workman Collection", and brought to life through the concept "Built to Break", the collection draws inspiration from Von Dutch's roots in Kustom Kulture — a world defined by craftsmanship, customization, experimentation and the people who make things their own. Built to Break is grounded in a simple idea: the most interesting people are shaped by the things they pursue — the risks they take, the worlds they move between and the challenges they choose to face.

Rather than creating merchandise designed solely for existing fans, the collection approaches gaming through the language of fashion — creating pieces intended to live naturally alongside streetwear, sportswear and other expressions of contemporary culture.

"Last year showed us that gaming doesn't need to exist in its own separate category," said Paul Cho, Vice President of Partnerships at FlyQuest. "The collection sold out because people connected with it beyond esports. Gaming is becoming part of the same cultural conversation as fashion, music and sport, and our work with Von Dutch is about continuing to push that forward. We want FlyQuest to mean something both inside the game and outside of it."

The collaboration reflects a broader evolution in how gaming intersects with culture. As jerseys, racing jackets, team insignia and other symbols of sport have moved beyond competition to become part of everyday style, FlyQuest sees an opportunity for gaming to develop the same kind of cultural language. Von Dutch provides a natural counterpart to that ambition. Rooted in American counterculture and later embedded in some of the most recognizable moments of early-2000s fashion, the brand has long existed at the intersection of style, entertainment and cultural identity.

Together, FlyQuest and Von Dutch are exploring what happens when those worlds collide — where gaming becomes another form of cultural expression, and where the things we pursue become part of who we are.

The FlyQuest x Von Dutch collection is available beginning today, October 9, 2026, through FlyQuest and select channels.

ABOUT FLYQUEST
FlyQuest is a professional esports and gaming organization competing across some of the world's largest competitive titles. Beyond competition, FlyQuest is building a broader cultural platform spanning gaming, creators, fashion, entertainment and community.

ABOUT VON DUTCH
Von Dutch is an iconic fashion and lifestyle brand rooted in American counterculture and recognized globally for its influence on early-2000s fashion. Known for its signature trucker hats, bold graphics and rebellious identity, Von Dutch continues to reinterpret its heritage through collaborations spanning fashion, music, entertainment and culture.

MEDIA CONTACT
For press inquiries, interviews, imagery and additional information regarding the FlyQuest x Von Dutch collection, please contact [email protected].

SOURCE FlyQuest