FMCG in India: Understanding a Billion Needs - Reportlinker Review
NEW YORK, Oct. 26, 2015 /PRNewswire/ -- Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.
All fmcg industries in India have growth potential, which will be shaped by changing consumer behaviour and expenditure. Richer households will drive growth in discretionary products while the rest of the population embrace essentials. This briefing looks at the fmcg landscape now and in the future, highlighting the trends and drivers that players in India need to be aware of.
Clothing, personal accessories and packaged food lead the way in India
The top three industries by value sales in India are apparel and footwear, personal accessories and packaged food. These together account for over 50% of all retail sales in India.
High growth industries will lead to interesting opportunities
Indian fmcg industries have higher growth potential when compared to the world, due to the growth stage of the industries. The top three industries will continue to lead; however, faster growing categories will provide new avenues for growth.
Principal versus lifestyle industries
Principal industries grow due to an increasing consumer base and uptake of essential/staples, while lifestyle industries benefit from rising discretionary spending. Unmet potential in staples will provide the base for growth. Within principal industries, especially packaged foods, the difference between value-driven and volume-driven categories is dictated by income elasticity.
Share of spending is evolving
Consumers in India are slowly moving beyond basic necessities. As household incomes and disposable incomes grow, the share of spending on leisure and recreation and miscellaneous good and services will witness stronger growth than categories constituted by basic necessities.
Competition will only intensify in the future
International players are trying to mould their products and offerings to local needs. This is one of the keys to succeed in a diverse market like India. Domestic players are giving them a run for money by providing value and harnessing their knowledge of Indian consumers and preferences.
Product coverage:
<|Products|>Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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