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Focus.com Launches B2B Marketing Week with Expert Roundtables and a Webcast, Starting July 11, 2011

Online expert network previews this week's roundtable panels and webcast on B2B Marketing for more than 1 million professionals


News provided by

Focus.com

Jul 11, 2011, 09:30 ET

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SAN FRANCISCO, July 11, 2011 /PRNewswire/ -- Focus.com, the leading community for business expertise, with more than 1 million members and over 5,000 business and technology experts, today launched B2B Marketing Week with a full schedule of expert online roundtables and a webcast the week of July 11, 2011.

This week's Focus Expert online events, an ongoing series of free webcasts and roundtable panels, explores the world of the B2B marketer and brings together top experts in the field to discuss topics such as Marketing Automation, Content Marketing and Lead Generation.

The schedule for Focus.com's B2B Marketing Week online events is as follows:

  • Monday, July 11
    1 pm PT/ 4 pm ET -How to Set Up an Effective Marketing Organization
  • Tuesday, July 12
    11 am PT/ 2 pm ET - B2B Marketing Tactics That Work (And the Ones That Don't)
    1 pm PT/ 4 pm ET - Modern B2B Marketing Strategies
  • Wednesday, July 13
    10 am PT/ 1 pm ET -The Four Types of Prospect Attention and How They Affect Demand Generation
    1 pm PT/ 4 pm ET -B2B Lead Generation: How To Use the Phone to Drive High Quality Leads
  • Thursday, July 14
    9 am PT/ 12 pm ET -The Key to Sales and Marketing Alignment
    1 pm PT/ 4 pm ET -Expert Best Practices in Content Marketing
  • Friday, July 15
    11 am PT/ 2 pm ET -B2B Marketing 3.0: What's Next for B2B Marketers?
    1 pm PT/ 4 pm ET -Tips on Generating Leads for Yourself

"We're excited to offer a great series of online events this week dedicated to the B2B Marketer, on subjects such as how to create an effective marketing organization to 21st century marketing strategies, to tips on generating leads," said Scott Albro, CEO of Focus. "We've gathered a wide array of specialists from the field of B2B marketing, and we are proud to present a discussion forum where marketing professionals can explore the questions that really matter to them. We also like to offer seasoned experts who can provide effective strategies and tools that can be utilized in this rapidly evolving field."

The Focus Expert Roundtables are 45-minute online and teleconference events, and for each, there is one Lead Expert and two to four Expert Panelists. The Lead Expert moderates four to seven questions and drives the discussion as the Expert Panelists weigh in with thoughts, answers and feedback of their own. Questions asked during the event are also posted on Focus.com, and Expert Panelists will continue to answer questions on the site following the event.

It is entirely free to join Focus.com, and members can listen live to the online events and teleconferences, download the audio file and read the transcript. Additionally, all roundtable transcripts are made available to members for free following each event via stylized PDF documents.

For more information about the Focus Expert Roundtable events, and to access instructions on how to register as a Focus business expert, as well as gain access to the latest business research and expertise on the Focus network as a member, please visit www.focus.com.

About Focus.com

Focus.com is the leading online business professional network that consists of two interconnected groups – a membership base of more than 1 million business professionals and the highly-acclaimed Focus Expert Network, which features more than 5,000 of the most-recognized business and technology experts across every business category. Focus.com is ad-supported and entirely free to join. Within its engaged business community, members interact with each other and Focus experts to make more-informed business decisions.

To become a Focus expert, the Focus.com staff conducts an evaluation of the background and credentials of each candidate in their respective industry. In addition to free access to world-class business advice, Focus.com also offers real-time Q&A, industry research, relevant product and service information and personalized support. For more information, and to register to become a member or Focus expert, please visit http://www.focus.com/.

Media Contact:
Matt Rizzetta
North 6th Agency, Inc.
[email protected]
212-334-9754

SOURCE Focus.com

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