Food Additives: The U.S. Market

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Food Additives: The U.S. Market
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Changes abound within the food additives industry. Consumer distaste for artificial additives, long ingredient lists, and unpronounceable food ingredients continues to grow. Well-performing synthetic and artificial ingredients, which entered during the 1950s/postwar era, have sharply fallen into disfavor. Although distaste for artificial additives continues to strengthen, consumer expectations regarding color, mouth feel, shelf stability, flavor, and a host of other additive-enhanced characteristics have not changed. Enter natural and nature-equivalent food additives. With recognizable (or at least pronounceable) names, the new natural, clean list paradigm for processed foods is driving a rapid and ongoing transition from artificial to natural additives across a wide array of center store foods and beverages. Key trends include:
Slack or in some cases even falling markets across several artificial food additive categories;
Proliferation of new natural color additives and other categories of natural additives are driving growth in the overall market;

Rapid research and development (R&D) within the natural food additives industry; R&D will drive development of new natural additives, which will support market growth through the close of the decade.

Recent NGO publications on what are being billed as loopholes in the FDA's additive approval process are stirring public concern and political will to revise FDA policies and regulations for food additives. This could produce notable near to mid-term change in the U.S. food additives industry.
The U.S. Food Additives Market Overview evaluates the existing size and anticipated future growth of the U.S. food additives market, with breakdowns for the following categories of food additives: color additives; emulsifiers; fat replacers; flavor enhancers; humectants; pH controllers; preservatives; and stabilizers, thickeners, binders, and texturizers. Markets and market growth potential are evaluated for 16 categories of common center store food categories based on SymphonyIRI data for mass-market channels, corporate earnings reports, and other available data, combined with market trends and growth factors discussed above and within the report.

This report will help:

Food additives manufacturers to identify key areas of market growth, stagnancy, and even contraction through 2018;
Marketing managers to strategize new product introduction, and transition toward clean labels, noting that labels that are "too clean" can sometimes produce adverse and unexpected consumer reactions;
Research and development professionals to identify major industry trends and also competitor initiatives in order to stay up to date in their field;
Advertising agencies within the food industry to better understand consumers and develop messages and images that support consumer purchase;
Business development executives to understand the changing food additives market and anticipated future market developments, and to identify new competitors and potential partnerships;
Food industry managers and execs to understand potential for regulatory change in order to adapt to an uncertain regulatory future and stay ahead of competition in addressing likely regulatory changes.

Chapter 1 Executive Summary
Trends and Opportunities
Defining Food Additives
Food Additives Markets
Figure 1-1 U.S. Market for Food Additives: In Tons, 2007 & 2012 Through 2018
Table 1-1a U.S. Market for Food Additives: In Millions of Dollars, 2007 and 2012 Through 2018
Table 1-1b U.S. Market for Food Additives: In Millions of Dollars, 2007 and 2012 Through 2018
Figure 1-2 U.S. Market for Food Additives: In Millions of Dollars, 2007 and 2012 Through 2018
Table 1-2 U.S. Market for Food Additives: In Millions of Dollars, 2007 and 2012 Through 2018
Regulations and Regulatory Influence on Markets
Market Trends and Dynamics
Chapter 2 Trends and Opportunities
Key Points
Trends
Fresh, Fast, Healthy
Illustration 2-1 Revolution Foods Meal Kits: All Natural Alternative to Lunchables
Ingredients Consumers Can Recognize
Illustration 2-2 Ingredient Panel Comparison: Breads

Can Clean Labels Go Too Far?
Illustration 2-3 Campbell's Reverts from "100% Natural" to "Homestyle"
Table 2-1 Some Common Food Additives That Can Contain Gluten
Gluten Free Overlaps with Additives
New Additive Products
Illustration 2-4 GNT's EXBERRY Line of Natural Color Additives
Illustration 2-5 Candy Produced Using Spirulina, a Recently Approved Replacement for FD&C Blue No. 1
Illustration 2-6 Sante Flavor Enhancers by A&B Ingredients: Tomato-Based MSG Replacers
Illustration 2-7 N-Dulge Product Line (by Ingredion) Overview of Sensory Features
Illustration 2-8 Mustard: A Possible Source for New Natural Preservatives Additives Clean-Up
Illustration 2-9 Example of California's Proposition 65 Warning Requirements (Starbucks)
Chapter 3 Food Additives Overview
Key Points
Definition and Scope
Categories of Additives
Color Additives
Illustration 3-1 Natural Betanin Food Colorant, Derived from Beets
Table 3-1 Common Artificial and Natural Food Color Additives
Emulsifiers
Illustration 3-2 Soy Lecithin, Powdered and Liquid

Table 3-2 Common Artificial and Natural Emulsifiers
Fat Replacers
Illustration 3-3 Chemical Structure of Normal Triglyceride (Natural Fat, Left) and Olestra Fat Replacer (Right)
Table 3-3 Common Fat Replacers
Flavor Enhancers
Illustration 3-4 Monosodium Glutamate (MSG) Crystals
Table 3-4 Common Artificial and Natural Flavor Enhancers
Humectants
Table 3-5 Common Artificial and Natural Humectants
pH Controllers
Illustration 3-6 Citric Acid Powder
Table 3-6 Common Artificial and Natural pH Control Additives
Preservatives
Table 3-7 Common Food Preservatives
Stabilizers and Thickeners, Binders and Texturizers
Table 3-8 Common Stabilizers, Thickeners, Binders, and Texturizers
Categories Not Included in This Report
Chapter 4 Market Size and Growth

Key Points
Methods
Market Composition and Outlook
Color Additives
Figure 4-1 U.S. Market for Color Additives: In Tons, 2007 & 2012 Through 2018
Table 4-1 U.S. Market for Color Additives: In Tons, 2007 & 2012 Through 2018
Figure 4-2 U.S. Market for Color Additives: In Millions of Dollars, 2007 & 2012 Through 2018
Table 4-2 U.S. Market for Color Additives: In Millions of Dollars, 2007 and 2012 Through 2018
Figure 4-3 Synthetic Color Additives Batch-Certified by the FDA for Use in Food: In Tons, 2007 to 2012
Figure 4-4 U.S. Market for Color Additives: By Natural Color Additives,
Synthetic Color Additives, and Caramel Coloring, 2007, 2012, and 2018
Figure 4-5 Cost Ranges for Synthetic and Natural Color Additives, 2013
Figure 4-6 U.S. Market for Color Additives: Growth by Product Category in Tons, 2013 vs. 2018
Table 4-3a U.S. Market for Color Additives: By Tons of Food Colorant, 2007 and 2012 Through 2018
Table 4-3b
U.S. Market for Color Additives: By Tons of Food Colorant, 2007 and 2012 Through 2018
Figure 4-7 U.S. Market for Color Additives: Growth by Product Category in Millions of Dollars, 2013 vs. 2018
Table 4-4a U.S. Market for Color Additives: In Millions of Dollars, 2007 and 2012 Through 2018
Table 4-4b U.S. Market for Color Additives: In Millions of Dollars, 2007 and 2012 Through 2018
Emulsifiers
Figure 4-8 U.S. Market for Emulsifiers: In Tons, 2007 & 2012 Through 2018

Table 4-5 U.S. Market for Emulsifiers: In Tons, 2007 & 2012 Through 2018
Figure 4-9 U.S. Market for Emulsifiers: In Millions of Dollars, 2007 & 2012 Through 2018
Table 4-6
U.S. Market for Emulsifiers: In Millions of Dollars, 2007 & 2012 Through 2018
Figure 4-10 Cost Ranges for Emulsifiers, 2013
Figure 4-11 U.S. Market for Emulsifiers: Growth by Product Category in Tons, 2013 vs. 2018
Table 4-7a
U.S. Market for Emulsifiers: In Tons, 2007 & 2012 Through 2018
Table 4-7b U.S. Market for Emulsifiers: In Tons, 2007 & 2012 Through 2018
Figure 4-12 U.S. Market for Emulsifiers: Growth by Product Category in Millions of Dollars, 2013 vs. 2018
Table 4-8a U.S. Market for Emulsifiers: In Millions of Dollars, 2007 & 2012 Through 2018
Table 4-8b U.S. Market for Emulsifiers: In Millions of Dollars, 2007 & 2012 Through 2018
Fat Replacers
Figure 4-13 U.S. Market for Fat Replacers: In Tons, 2007 & 2012 Through 2018
Table 4-9 U.S. Market for Fat Replacers: In Tons, 2007 & 2012 Through 2018
Figure 4-14 U.S. Market for Fat Replacers: In Millions of Dollars, 2007 & 2012 Through 2018
Table 4-10
U.S. Market for Fat Replacers: In Millions of Dollars, 2007 and 2012 Through 2018
Figure 4-15 Cost Ranges for Fat Replacers, 2013
Figure 4-16 U.S. Market for Fat Replacers: Growth by Product
Category in Tons, 2013 vs. 2018

Table 4-11a U.S. Market for Fat Replacers: In Tons, 2007 & 2012 Through 2018
Table 4-11b U.S. Market for Fat Replacers: In Tons, 2007 & 2012 Through 2018
Figure 4-17 U.S. Market for Fat Replacers: Growth by Product
Category in Millions of Dollars, 2013 vs. 2018
Table 4-12a U.S. Market for Fat Replacers: In Millions of Dollars, 2007 & 2012 Through 2018
Table 4-12b U.S. Market for Fat Replacers: In Millions of Dollars, 2007 & 2012 Through 2018
Flavor Enhancers
Figure 4-18 U.S. Market for Flavor Enhancers: In Tons, 2007 & 2012 Through 2018
Table 4-13 U.S. Market for Flavor Enhancers: In Tons, 2007 & 2012 Through 2018
Figure 4-19 U.S. Market for Flavor Enhancers: In Millions of Dollars, 2007 and 2012 Through 2018
Table 4-14 U.S. Market for Flavor Enhancers: In Millions of Dollars, 2007 and 2012 Through 2018
Figure 4-20
Cost Ranges for Flavor Enhancers, 2013
Figure 4-21 U.S. Market for Flavor Enhancers: Growth by Product
Category in Tons, 2013 vs. 2018
Table 4-15a U.S. Market for Flavor Enhancers: In Tons, 2007 & 2012 Through 2018
Table 4-15b U.S. Market for Flavor Enhancers: In Tons, 2007 & 2012 Through 2018
Figure 4-22 U.S. Market for Flavor Enhancers: Growth by Product
Category in Millions of Dollars, 2013 vs. 2018
Table 4-16a U.S. Market for Flavor Enhancers: In Millions of Dollars, 2007 and 2012 Through 2018
Table 4-16b U.S. Market for Flavor Enhancers: In Millions of Dollars, 2007 and 2012 Through 2018
Humectants
Figure 4-23 U.S. Market for Humectants: In Tons, 2007 & 2012 Through 2018
Table 4-17
U.S. Market for Humectants: In Tons, 2007 & 2012 Through 2018

Figure 4-24 U.S. Market for Humectants: In Millions of Dollars, 2007 & 2012 Through 2018
Table 4-18 U.S. Market for Humectants: In Millions of Dollars, 2007 & 2012 Through 2018
Figure 4-25
Cost Ranges for Humectants, 2013
Figure 4-26 U.S. Market for Humectants: Growth by Product Category in Tons, 2013 vs. 2018
Table 4-19a U.S. Market for Humectants: In Tons, 2007 & 2012 Through 2018
Table 4-19b U.S. Market for Humectants: In Tons, 2007 & 2012 Through 2018
Figure 4-27 U.S. Market for Humectants: Growth by Product Category in Millions of Dollars, 2013 vs. 2018
Table 4-20a U.S. Market for Humectants: In Millions of Dollars, 2007 & 2012 Through 2018
Table 4-20b U.S. Market for Humectants: In Millions of Dollars, 2007 & 2012 Through 2018
pH Controllers
Figure 4-28 U.S. Market for pH Controllers: In Tons, 2007 & 2012 Through 2018
Table 4-21 U.S. Market for pH Controllers: In Tons, 2007 & 2012 Through 2018
Figure 4-29 U.S. Market for pH Controllers: In Millions of Dollars,
2007 and 2012 Through 2018
Table 4-22 U.S. Market for pH Controllers: In Millions of Dollars,
2007 and 2012 Through 2018
Figure 4-30 Cost Ranges for pH Controllers, 2013
Figure 4-31 U.S. Market for pH Controllers: Growth by Product

Category in Tons, 2013 vs. 2018
Source: Packaged Facts Table 4-23a U.S. Market for pH Controllers:
In Tons, 2007 & 2012 Through 2018
Table 4-23a U.S. Market for pH Controllers: In Tons, 2007 & 2012
Through 2018
Table 4-23b
U.S. Market for pH Controller: In Tons, 2007 & 2012 Through 2018
Figure 4-32 U.S. Market for pH Controllers: Growth by Product
Category in Millions of Dollars, 2013 vs. 2018
Table 4-24a U.S. Market for pH Controllers: In Millions of Dollars, 2007 and 2012 Through 2018
Table 4-24b U.S. Market for pH Controllers: In Millions of Dollars, 2007 and 2012 Through 2018
Preservatives
Figure 4-33 U.S. Market for Preservatives: In Tons, 2007 & 2012 Through 2018
Table 4-25 U.S. Market for Preservatives: In Tons, 2007 & 2012 Through 2018
Figure 4-34 U.S. Market for Preservatives: In Millions of Dollars, 2007 and 2012 Through 2018
Table 4-26 U.S. Market for Preservatives: In Millions of Dollars, 2007 & 2012 Through 2018
Figure 4-35 Cost Ranges for Preservatives, 2013
Figure 4-36 U.S. Market for Preservatives: Growth, by Product
Category in Tons, 2013 vs. 2018
Table 4-27a U.S. Market for Preservatives: In Tons, 2007 & 2012 Through 2018

Table 4-27b U.S. Market for Preservatives: In Tons, 2007 & 2012 Through 2018
Figure 4-37 U.S. Market for Preservatives: Growth by Product
Category in Millions of Dollars, 2013 vs. 2018
Table 4-28a U.S. Market for Preservatives: In Millions of Dollars, 2007 & 2012 Through 2018
Table 4-28b U.S. Market for Preservatives: In Millions of Dollars, 2007 & 2012 Through 2018
Stabilizers and Thickeners, Binders and Texturizers
Figure 4-38 U.S. Market for Stabilizers, Thickeners, Binders, and
Texturizers: In Tons, 2007 & 2012 Through 2018
Table 4-29 U.S. Market for Stabilizers, Thickeners, Binders, and
Texturizers: In Tons, 2007 & 2012 Through 2018
Figure 4-39 U.S. Market for Stabilizers, Thickeners, Binders, and
Texturizers: In Millions of Dollars, 2007 & 2012 Through 2018
Table 4-30 U.S. Market for Stabilizers, Thickeners, Binders, and
Texturizers: In Millions of Dollars, 2007 & 2012 Through 2018
Figure 4-40 Cost Ranges for Stabilizers, Thickeners, Binders, and
Texturizers, 2013
Figure 4-41 U.S. Market for Stabilizers, Thickeners, Binders, and
Texturizers: Growth by Product Category in Tons, 2013 vs. 2018
Table 4-31a U.S. Market for Stabilizers, Thickeners, Binders, and

Texturizers: In Tons, 2007 & 2012 Through 2018
Table 4-31b U.S. Market for Stabilizers, Thickeners, Binders, and
Texturizers: In Tons, 2007 & 2012 Through 2018
Figure 4-42 U.S. Market for Stabilizers, Thickeners, Binders, and
Texturizers: Growth by Product Category in Millions of Dollars,
2013 vs. 2018
Table 4-32a U.S. Market for Stabilizers, Thickeners, Binders, and
Texturizers: In Millions of Dollars, 2007 & 2012 Through 2018
Table 4-32b U.S. Market for Stabilizers, Thickeners, Binders, and
Texturizers: In Millions of Dollars, 2007 & 2012 Through 2018
Market Summary
Figure 4-43 U.S. Market for Food Additives: In Tons, 2007 & 2012 Through 2018
Table 4-33a U.S. Market for Food Additives: In Millions of Dollars, 2007 & 2012 Through 2018
Table 4-33b U.S. Market for Food Additives: In Millions of Dollars,
2007 and 2012 Through 2018
Figure 4-44 U.S. Market for Food Additives: In Tons, 2007 & 2012 Through 2018
Table 4-34a U.S. Market for Food Additives: In Millions of Dollars, 2007 & 2012 Through 2018
Table 4-34b U.S. Market for Food Additives: In Millions of Dollars,2007 & 2012 Through 2018
Chapter 5 Regulatory Trends and Influence on Markets
Key Points
Regulations and Regulatory Trends
Terminology
Generally Recognized as Safe
Everything Added to Food in the United States
Regulations Overview
Generally Applicable Food Additive Regulations

Food, Drug, and Cosmetic Act of 1938
Food Additives Amendment of 1958
21 CFR 321(s)
FDA Food Safety Modernization Act of 2011
Color Additive Specific Regulations
Color Additives Amendments
21 CFR 80
FDA Color Additive Certifications
21 CFR 74
Table 5-1 Color Additives Approved for Use in Human Food,
Subject to Batch Certification
Table 5-2 Color Additives Approved for Use in Human Food,
Subject to Batch Certification
Labeling Regulations
Fair Packaging and Labeling Act of 1966
Nutrition Labeling and Education Act of 1990
Driving Factors for New Regulations
Adequacy of Existing Food Regulations
Scientific and Institutional Concern over Food Additive Safety
Industry's Position
Consumer Concerns over Food Additives
Are New Food Additive Regulations Likely?
What Types of Food Additive Regulations Could Be Coming?
Anticipated Effect of New Regulations on Industry and Markets
Chapter 6 Market Dynamics and Critical Trends
Key Points

Fat Consciousness and Low Fat Diets
Importance of Color
Illustration 6-1 Butter: White or Yellow
Convenience Foods
Consumer Concern over Food Additives
Avoidance of Food Additives
Table 6-1 Percentage of Shoppers Who Looked for Labels Indicating Reduced Additives
Potential Effects on Health
Table 6-2 Food Additives Safety Guide Excerpt by the Center for Science in the Public Interest
Internet News and the Blogosphere
Illustration 6-2 "Wood Pulp" (Cellulose) as a Food Additive
Illustration 6-3 "Breast Implant Filler" (dimethylpolysiloxane) Used in Chicken Nuggets
Illustration 6-4 Bacteriophages Used in Processed Meat
Illustration 6-5 Excerpt from Blog Post: Comparison of Food Ingredients in the U.S. Versus the United Kingdom, for Quaker Oats Strawberry
Flavor

Consumer Activism
Illustration 6-6 Excerpt from Blog Post on Food Additives in the U.S. Versus Europe
NGO Involvement
Industry Response to Consumer Concerns over Food Additives
Natural Ingredients Boom: Artificial ? Natural
Illustration 6-7 Natural Food Colors Rainbow Run Interference on Concerns over Additives
Overall Effects on Food Industry and Markets

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